Fridge Voyeurism in Tel Aviv

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Are you an organic food addict? Or do you insist on eating food that grown locally, but pesticide-ridden, to spare food miles (or to serve an ideology?)

As food production is a major source of greenhouse gas pollution (Read: Global Warming), eating locally, and consuming less meat is one way we can do our part.

Following a worldwide trend, where people are opening up their fridge to show people what’s in their fridge (and on their palette) today I will expose myself and show you what’s in mine. It feels a bit like opening my underwear drawer to strangers, but here goes:

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CONTENTS (Door on right): Bio eggs, butter, organic strawberry jam, milk, mustard, sundried tomatoes, pomegranate concentrate, goat’s milk yogurt, V8, tehina, capers, guava juice, orange juice, batteries (not for eating!), coconut juice, goat’s yogurt, and the old Canadian maple syrup (thanks Mom!).

SOURCE: There are a number of imported items here like the V8 from North America and the juice from Egypt. The jam is from the United States. Phoeey on me, but it looked so good. And the pomegranate concentrate, I think is from Turkey, while syrup is from Canada. All the milk products are produced locally and bought at Eden Teva market or local non-organic shops. Milk costs about $1.50 a liter in Israel (non-organic), the organic yogurt about $3 a bottle.

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CONTENTS: (from top to bottom, left to right) organic lentil sprouts, organic goat’s cheese, chessick fruit, soft regular white cheese 5%, organic red cabbage part of a weekly CSA veggie box delivery (choose from a list of CSAs here if you live in Israel); more cheese including a Rockfort goat’s cheese, Syrian dates, spicy lettuces, cabbage, parsley, green onions, carrots, leaks, tomatoes, radishes, cucumbers, and spinach.

SOURCE: Vegetables come from an organic farm, which delivers a box of whatever’s in season, once a week. Some of the cheese is from Eden Teva market, a health food store in Bnei Brak; some cheese is from Arab supermarket on the corner nearby my house.

Reducing food miles is important to me from an environmental perspective. I try to eat locally produced food, and things which are in season.

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CONTENTS: It being Passover in Israel means that a lot of the bread products you might see here other times of the year have been cleaned out, eaten or burned, as per Jewish custom. Moving on, there is some sort of white fish, hamburger organic and regular, rice (stored in freezer to keep the bugs out), and a strange kind of sheep tail fat (bottom right) for making a Bukharian food known as Osh Pollo.

It is wrapped like that because someone (on their request) was supposed to “smuggle” it to the US where no such sheep tail fat can be found. It stays frozen in the meantime. (As a once a week meat-eater, Osh Pollo is very yummy and highly recommended.)

SOURCE: The frozen products come from Eden Teva Market, a health food store, a regular grocery store, and the sheep tail fat, a local market. Normally you won’t find so much meat in the freezer, as I tend to buy it when I want it. I have no idea how much meat costs per kilo, because I buy it so rarely. The organic hamburger, enough to feed 4, cost about $25 for the box, times 2 what you see above.

Want to know more about fridge voyeurism? Read this past Green Prophet post on a fridge in Jerusalem.

 

Karin Kloosterman
Karin Kloostermanhttp://www.greenprophet.com
Karin Kloosterman is an award-winning journalist, innovation strategist, and founder of Green Prophet, one of the Middle East’s pioneering sustainability platforms. She has ranked in the Top 10 of Verizon innovation competitions, participated in NASA-linked challenges, and spoken worldwide on climate, food security, and future resilience. With an IoT technology patent, features in Canada’s National Post, and leadership inside teams building next-generation agricultural and planetary systems — including Mars-farming concepts — Karin operates at the intersection of storytelling, science, and systems change. She doesn’t report on the future – she helps design it. Reach out directly to [email protected]

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