Fashion

Dior’s Summer 2027 show promises sustainability. Do we believe them?

Dior highlights recycled materials, regenerative agriculture, circularity initiatives, and digital traceability, but the luxury fashion business model still depends on constant consumption, global supply chains, fashion shows, and high-carbon production.

Regenerative Wool or Greenwashing? Zentera Responds to Critics

Zentera responds to questions about ZQ wool, animal welfare, regenerative farming, ethical fashion and the fallout from PETA's New Zealand investigation.

The Ocean’s Hidden ‘Dark Web’ Is Being Fished Before Scientists Understand It

Deep below the ocean's surface, in a dimly lit region known as the twilight zone, millions of fish are being caught every year. Scientists say the consequences are largely unknown.

Pride in the Middle East: Stories of Courage, Creativity and Community

What does Pride mean in a region where acceptance can never be taken for granted? From refugee dancers and artists to entrepreneurs, athletes, and environmental changemakers, these are seven Green Prophet stories that celebrate the freedom to be yourself.

Sports equipment is entering the bioplastics era

Breaking into the sports industry with a product that’s both high-performance and fully circular is a proud moment for us at Balena. This frisbee, made from our bacteria-fermented bioplastic, is proof that sustainable materials can go beyond concepts and prototypes, they can play, perform, and inspire” — David Roubach, Founder & CEO, Balena

The fossil fuel problem hiding in your wardrobe

The fuel pumps don't lie. When oil prices spike, everyone pays, and lately, we have all been feeling the pain. But the effects of this...

Stella McCartney Returns to H&M — But Should We Trust the Wool?

The new Stella McCartney x H&M collection is being sold as a sustainability story. Organic cotton, recycled metals, plant-based coatings and certified materials all appear in the marketing. It is thoughtful by fast-fashion standards. But then there is the wool.

Lululemon pants leech PFAS and plastics into bodies, Texas attorney general claims

Back in late 2025, Green Prophet began asking uncomfortable questions about what’s really inside your yoga pants, from transparency failures (yes, those infamous see-through leggings) to the less visible and scarier issue: Your sweat is unlocking microplastics and chemical coatings sitting in the most absorbent parts of the human body.

Zentera drops “ethical wool” claim after PETA exposé into ZQ-certified farms

The New Zealand Merino Company, now rebranded as Zentera, has quietly removed the phrase “world’s leading ethical wool brand” from its website, a notable change that comes after a disturbing investigation by PETA Asia-Pacific into the company’s ZQ-certified wool supply chain, PETA reports to Green Prophet.

PETA pressures H&M to ban mohair again after new farm abuse investigation

Remember PETA? The group of animal activists that threw paint on fancy women wearing fur to shame them out of fox stoles and mink? The...

Luxury meets the textile waste stream with Coach – Bank & Vogue

A new collaboration between luxury brand Coach and textile reuse pioneer Bank & Vogue attempts to stitch those two worlds together: high fashion and the global textile waste stream.

Seaweed fashion brands can source from Saudi Arabian sea

From Red Sea seaweed to runway-ready fabric, Saudi Arabia is quietly reshaping fashion’s material future. KAUST scientists, designers, and textile innovators are proving that sustainability can begin in local ecosystems. As seaweed becomes wearable, fashion is learning to grow not from fields — but from tides.

Levis is teaching Gen Z how to repair their clothes –– download all the teacher guides here

Somewhere between TikTok hauls and next-day delivery, we forgot how to fix things. We forgot how to cook without an app and a pre-made box, grow food without a kit, and sew a button back onto a shirt without throwing the whole garment away. Clothing, once stitched with intention (my mother made her ow dresses!), has become disposable. And with it, a quiet loss of skill, patience, and care.

Vivobarefoot reports on its unfinished business, and failures

Vivobarefoot, the shoe company taking on Nike and Adidas by turning technology inward — into the people who wear their shoes rather than external gels, soles, and supports — has made failure part of its annual reporting. You can find it laid out plainly in the Unfinished Business Report 2025, an integrated annual report that reads more like a working notebook.

Stella McCartney shoes, bags, perfume coming back sustainably to H&M

All of us may have more chances to dance in sustainable style as Stella McCartney, the sustainable fashion icon and daughter of Paul McCartney, is working again with the fast fashion label H&M. Fast fashion, Zara, Shein, Mango and COS, show us that they aren't going anywhere.

Hot this week

The Space Orchestra, and the search for extraterrestrial life, to eclipse celebration

The event will livestream eclipse views from Iceland and northern Spain, where the eclipse will be total, while the 35-member International Space Orchestra, made up of astronauts, scientists, engineers, and researchers—performs a new orchestral interpretation of Voyager by PJ Harvey.

Canada’s healthcare became the world’s digital health laboratory. Now Europe is taking notice

Canada's healthcare system may be under pressure, but its decades-long experience with digital transformation is becoming a model for Europe and beyond. In an interview with Nordic's Alison MacDonald, Green Prophet explores why successful AI in healthcare depends less on software than on empowering clinicians, improving workflows and building resilient systems.

Jewish Climate Network founded so innovators don’t leave their identity at the door

Rather than retreating from climate change work, the Jewish Climate Trust organization has backed a new initiative designed to strengthen both climate action and Jewish community.

The Hidden Components Powering the Renewable Energy Revolution

A rooftop solar system looks simple: panels, an inverter, a battery and a few cables. But beneath that simplicity lies a bill of materials thousands of lines long, where tiny current sensors, magnetic cores, gate drivers, capacitors and connectors quietly determine efficiency, safety and lifespan. These overlooked components—not the solar panels themselves—are why today's residential solar systems are smaller, smarter and far more reliable than those of a decade ago.

Teen Farmerettes were Canada’s answer to Victory Gardens during wartime food shortages

It is a wake-up call to teen girls on TikTok planning their next Coachella outfit or trip to Sephora: During the Second World War, thousands of young men left family farms to enlist, but the crops still needed planting and harvesting. Ontario's government answered by recruiting high school girls, from ages 16 to 18, to spend parts of spring, summer and fall to fill in for the labor shortage. 

Topics

The Space Orchestra, and the search for extraterrestrial life, to eclipse celebration

The event will livestream eclipse views from Iceland and northern Spain, where the eclipse will be total, while the 35-member International Space Orchestra, made up of astronauts, scientists, engineers, and researchers—performs a new orchestral interpretation of Voyager by PJ Harvey.

Canada’s healthcare became the world’s digital health laboratory. Now Europe is taking notice

Canada's healthcare system may be under pressure, but its decades-long experience with digital transformation is becoming a model for Europe and beyond. In an interview with Nordic's Alison MacDonald, Green Prophet explores why successful AI in healthcare depends less on software than on empowering clinicians, improving workflows and building resilient systems.

Jewish Climate Network founded so innovators don’t leave their identity at the door

Rather than retreating from climate change work, the Jewish Climate Trust organization has backed a new initiative designed to strengthen both climate action and Jewish community.

The Hidden Components Powering the Renewable Energy Revolution

A rooftop solar system looks simple: panels, an inverter, a battery and a few cables. But beneath that simplicity lies a bill of materials thousands of lines long, where tiny current sensors, magnetic cores, gate drivers, capacitors and connectors quietly determine efficiency, safety and lifespan. These overlooked components—not the solar panels themselves—are why today's residential solar systems are smaller, smarter and far more reliable than those of a decade ago.

Teen Farmerettes were Canada’s answer to Victory Gardens during wartime food shortages

It is a wake-up call to teen girls on TikTok planning their next Coachella outfit or trip to Sephora: During the Second World War, thousands of young men left family farms to enlist, but the crops still needed planting and harvesting. Ontario's government answered by recruiting high school girls, from ages 16 to 18, to spend parts of spring, summer and fall to fill in for the labor shortage. 

The Early Believers: Investors Who Backed SpaceX Long Before Its Record IPO

SpaceX’s 2026 IPO didn’t just mint billionaires—it revealed the many forms of conviction behind one of the most doubted bets in venture history.

From eco city experiment to global clean energy giant: How Masdar became the UAE’s renewable energy powerhouse

Masdar began as an ambitious eco city in the Abu Dhabi desert. Two decades later, it has become one of the world's largest renewable energy developers, financing billions of dollars in solar, wind and battery storage projects across the globe.

Is the manosphere selling a testosterone crisis? Pentagon’s new “Low T” policy sparks debate

The Pentagon's decision to introduce annual testosterone testing for U.S. military personnel over 30 has sparked debate among doctors and public health experts. Researchers warn that social media influencers are turning normal signs of ageing into a "Low T" crisis, encouraging unnecessary hormone testing and supplementation while blurring the line between evidence-based medicine and marketing.
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