Fashion

Dior’s Summer 2027 show promises sustainability. Do we believe them?

Dior highlights recycled materials, regenerative agriculture, circularity initiatives, and digital traceability, but the luxury fashion business model still depends on constant consumption, global supply chains, fashion shows, and high-carbon production.

Regenerative Wool or Greenwashing? Zentera Responds to Critics

Zentera responds to questions about ZQ wool, animal welfare, regenerative farming, ethical fashion and the fallout from PETA's New Zealand investigation.

The Ocean’s Hidden ‘Dark Web’ Is Being Fished Before Scientists Understand It

Deep below the ocean's surface, in a dimly lit region known as the twilight zone, millions of fish are being caught every year. Scientists say the consequences are largely unknown.

Pride in the Middle East: Stories of Courage, Creativity and Community

What does Pride mean in a region where acceptance can never be taken for granted? From refugee dancers and artists to entrepreneurs, athletes, and environmental changemakers, these are seven Green Prophet stories that celebrate the freedom to be yourself.

Sports equipment is entering the bioplastics era

Breaking into the sports industry with a product that’s both high-performance and fully circular is a proud moment for us at Balena. This frisbee, made from our bacteria-fermented bioplastic, is proof that sustainable materials can go beyond concepts and prototypes, they can play, perform, and inspire” — David Roubach, Founder & CEO, Balena

The fossil fuel problem hiding in your wardrobe

The fuel pumps don't lie. When oil prices spike, everyone pays, and lately, we have all been feeling the pain. But the effects of this...

Stella McCartney Returns to H&M — But Should We Trust the Wool?

The new Stella McCartney x H&M collection is being sold as a sustainability story. Organic cotton, recycled metals, plant-based coatings and certified materials all appear in the marketing. It is thoughtful by fast-fashion standards. But then there is the wool.

Lululemon pants leech PFAS and plastics into bodies, Texas attorney general claims

Back in late 2025, Green Prophet began asking uncomfortable questions about what’s really inside your yoga pants, from transparency failures (yes, those infamous see-through leggings) to the less visible and scarier issue: Your sweat is unlocking microplastics and chemical coatings sitting in the most absorbent parts of the human body.

Zentera drops “ethical wool” claim after PETA exposé into ZQ-certified farms

The New Zealand Merino Company, now rebranded as Zentera, has quietly removed the phrase “world’s leading ethical wool brand” from its website, a notable change that comes after a disturbing investigation by PETA Asia-Pacific into the company’s ZQ-certified wool supply chain, PETA reports to Green Prophet.

PETA pressures H&M to ban mohair again after new farm abuse investigation

Remember PETA? The group of animal activists that threw paint on fancy women wearing fur to shame them out of fox stoles and mink? The...

Luxury meets the textile waste stream with Coach – Bank & Vogue

A new collaboration between luxury brand Coach and textile reuse pioneer Bank & Vogue attempts to stitch those two worlds together: high fashion and the global textile waste stream.

Seaweed fashion brands can source from Saudi Arabian sea

From Red Sea seaweed to runway-ready fabric, Saudi Arabia is quietly reshaping fashion’s material future. KAUST scientists, designers, and textile innovators are proving that sustainability can begin in local ecosystems. As seaweed becomes wearable, fashion is learning to grow not from fields — but from tides.

Levis is teaching Gen Z how to repair their clothes –– download all the teacher guides here

Somewhere between TikTok hauls and next-day delivery, we forgot how to fix things. We forgot how to cook without an app and a pre-made box, grow food without a kit, and sew a button back onto a shirt without throwing the whole garment away. Clothing, once stitched with intention (my mother made her ow dresses!), has become disposable. And with it, a quiet loss of skill, patience, and care.

Vivobarefoot reports on its unfinished business, and failures

Vivobarefoot, the shoe company taking on Nike and Adidas by turning technology inward — into the people who wear their shoes rather than external gels, soles, and supports — has made failure part of its annual reporting. You can find it laid out plainly in the Unfinished Business Report 2025, an integrated annual report that reads more like a working notebook.

Stella McCartney shoes, bags, perfume coming back sustainably to H&M

All of us may have more chances to dance in sustainable style as Stella McCartney, the sustainable fashion icon and daughter of Paul McCartney, is working again with the fast fashion label H&M. Fast fashion, Zara, Shein, Mango and COS, show us that they aren't going anywhere.

Hot this week

How Torvinen Jaakko’s ugly wood can lay the foundations for green building

Canada's forests generate billions of dollars in economic value each year, yet vast amounts of irregular timber are downgraded to wood chips or biomass. A collaboration between researchers at Carleton University and Aalto University is challenging that model, demonstrating how "ugly wood" can be transformed into high-value architecture while reducing waste and storing more carbon in buildings.

Kansas City’s Second Attempt at a Conversion Therapy Ban: What the Proposed Ordinance Does and Why It’s Being Rewritten

Kansas City is attempting to revive protections against conversion therapy with a new ordinance carefully designed to withstand recent First Amendment challenges. Rather than banning conversion therapy by name, the proposal targets harmful therapeutic practices linked to increased risks of depression and self-harm, creating what supporters hope could become a legal model for other U.S. cities.

A Face Swap Tool for Training and Internal Comms

Corporate training videos often require repeated filming, travel, and production resources every time policies or personnel change. AI-powered face swap tools offer a more sustainable approach by extending the life of digital training content, reducing unnecessary reshoots, and helping organizations communicate more efficiently—provided they are used transparently with clear consent and ethical governance.

How a tick bite can lead to a life-threatening meat allergy AFG

Imagine developing a severe allergy to steak after a single tick bite. That's the reality for people with alpha-gal syndrome, a rapidly emerging condition linked to lone star ticks and other tick species. As researchers uncover how tick saliva rewires the immune system, health officials warn that hundreds of thousands of Americans may already be living with this unusual red meat allergy.

Russia’s Arctic superdeep oil drill revives debunked ‘infinite oil’ theory

Russia is reviving the controversial abiotic oil theory with plans to drill superdeep holes in the Arctic. While small amounts of abiotic methane exist deep within the Earth, most geologists reject the idea that commercial oil reserves originate from non-biological processes, raising questions about the environmental cost and scientific value of the project.

Topics

How Torvinen Jaakko’s ugly wood can lay the foundations for green building

Canada's forests generate billions of dollars in economic value each year, yet vast amounts of irregular timber are downgraded to wood chips or biomass. A collaboration between researchers at Carleton University and Aalto University is challenging that model, demonstrating how "ugly wood" can be transformed into high-value architecture while reducing waste and storing more carbon in buildings.

Kansas City’s Second Attempt at a Conversion Therapy Ban: What the Proposed Ordinance Does and Why It’s Being Rewritten

Kansas City is attempting to revive protections against conversion therapy with a new ordinance carefully designed to withstand recent First Amendment challenges. Rather than banning conversion therapy by name, the proposal targets harmful therapeutic practices linked to increased risks of depression and self-harm, creating what supporters hope could become a legal model for other U.S. cities.

A Face Swap Tool for Training and Internal Comms

Corporate training videos often require repeated filming, travel, and production resources every time policies or personnel change. AI-powered face swap tools offer a more sustainable approach by extending the life of digital training content, reducing unnecessary reshoots, and helping organizations communicate more efficiently—provided they are used transparently with clear consent and ethical governance.

How a tick bite can lead to a life-threatening meat allergy AFG

Imagine developing a severe allergy to steak after a single tick bite. That's the reality for people with alpha-gal syndrome, a rapidly emerging condition linked to lone star ticks and other tick species. As researchers uncover how tick saliva rewires the immune system, health officials warn that hundreds of thousands of Americans may already be living with this unusual red meat allergy.

Russia’s Arctic superdeep oil drill revives debunked ‘infinite oil’ theory

Russia is reviving the controversial abiotic oil theory with plans to drill superdeep holes in the Arctic. While small amounts of abiotic methane exist deep within the Earth, most geologists reject the idea that commercial oil reserves originate from non-biological processes, raising questions about the environmental cost and scientific value of the project.

Code Red from the Galapagos: human drugs and sunscreen are polluting the sea

Millions of visitors swim in the pristine waters of the Galápagos each year, but new research suggests sunscreen chemicals and other human-made pollutants are reaching even the islands' most protected marine habitats. Scientists are calling for urgent monitoring to safeguard one of Earth's most iconic ecosystems.

AI will crack the codes from the Dead Sea Scrolls

Artificial intelligence is opening a new chapter in Dead Sea Scrolls research. By combining machine learning with chemical analysis, scientists hope to uncover where the ancient manuscripts were produced, identify connections between scribes, and reveal hidden patterns across more than 25,000 fragments that have remained unsolved for decades.

90% of Americans worry about microplastics

Microplastics are showing up everywhere—from dollar store toys and synthetic clothing to bottled water, toothbrushes and even human sperm. A new Ocean Conservancy survey finds that nearly 9 in 10 Americans are concerned about the health impacts of microplastics, while support is growing for tougher regulations. As scientists uncover plastic particles in the heart, placenta and reproductive organs, the question is no longer whether microplastics are affecting our lives, but how much damage they are already doing.
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