Fashion

The fossil fuel problem hiding in your wardrobe

The fuel pumps don't lie. When oil prices spike, everyone pays, and lately, we have all been feeling the pain. But the effects of this...

Stella McCartney Returns to H&M — But Should We Trust the Wool?

Stella McCartney is back at H&M, and the fashion world is swooning again. But behind the tailored jackets, cherry prints and recycled glass beads...

Lululemon pants leech PFAS and plastics into bodies, Texas attorney general claims

Back in late 2025, Green Prophet began asking uncomfortable questions about what’s really inside your yoga pants, from transparency failures (yes, those infamous see-through leggings) to the less visible and scarier issue: Your sweat is unlocking microplastics and chemical coatings sitting in the most absorbent parts of the human body.

Zentera drops “ethical wool” claim after PETA exposé into ZQ-certified farms

The New Zealand Merino Company, now rebranded as Zentera, has quietly removed the phrase “world’s leading ethical wool brand” from its website, a notable change that comes after a disturbing investigation by PETA Asia-Pacific into the company’s ZQ-certified wool supply chain, PETA reports to Green Prophet.

PETA pressures H&M to ban mohair again after new farm abuse investigation

Remember PETA? The group of animal activists that threw paint on fancy women wearing fur to shame them out of fox stoles and mink? The...

Luxury meets the textile waste stream with Coach – Bank & Vogue

A new collaboration between luxury brand Coach and textile reuse pioneer Bank & Vogue attempts to stitch those two worlds together: high fashion and the global textile waste stream.

Seaweed fashion brands can source from Saudi Arabian sea

From Red Sea seaweed to runway-ready fabric, Saudi Arabia is quietly reshaping fashion’s material future. KAUST scientists, designers, and textile innovators are proving that sustainability can begin in local ecosystems. As seaweed becomes wearable, fashion is learning to grow not from fields — but from tides.

Levis is teaching Gen Z how to repair their clothes –– download all the teacher guides here

Somewhere between TikTok hauls and next-day delivery, we forgot how to fix things. We forgot how to cook without an app and a pre-made box, grow food without a kit, and sew a button back onto a shirt without throwing the whole garment away. Clothing, once stitched with intention (my mother made her ow dresses!), has become disposable. And with it, a quiet loss of skill, patience, and care.

Vivobarefoot reports on its unfinished business, and failures

Vivobarefoot, the shoe company taking on Nike and Adidas by turning technology inward — into the people who wear their shoes rather than external gels, soles, and supports — has made failure part of its annual reporting. You can find it laid out plainly in the Unfinished Business Report 2025, an integrated annual report that reads more like a working notebook.

Stella McCartney shoes, bags, perfume coming back sustainably to H&M

All of us may have more chances to dance in sustainable style as Stella McCartney, the sustainable fashion icon and daughter of Paul McCartney, is working again with the fast fashion label H&M. Fast fashion, Zara, Shein, Mango and COS, show us that they aren't going anywhere.

Shop at the Voo temple in Berlin

The scent of a hidden backroom where someone rolls a cigarette with ritual precision. Tobacco leaf, tea smoke, and the holy pause between inhale and exhale. Maybe it was your dad's wine cigar in the 70s. Be transported in this scent of a time machine that can take you back and transport you into the future.

Autumn shades, elevated: why The Avantguard’s new sunglasses are a genuinely sustainable idea

From rich tortoiseshells to smoky, translucent hues, the palette channels changing light, bark, loam, and sky—frames that feel at home on a forest walk or a weekday commute.

She turns Jordan’s onions and olives into fashion

An architectural engineer by training, Al-Rashdan began experimenting with plant-based textiles in 2015. She learned to transform food waste—like beetroot skins, olive pulp, and onion peels—into biodegradable materials. Some are fed into a 3D printer to make handbags, coins, and jewelry; others are spun into fabrics for high-fashion dresses.

Pilsok turns airbags into bags

Pilsok creates sustainable, eco-friendly bags from upcycled airbags, turning automotive waste into stylish, functional accessories. Their innovative approach to recycled materials supports the circular economy, reduces landfill waste, and promotes ethical fashion for a greener future.

Stella McCartney’s Cinnamon-Scented Compostable Sneakers Could Be the Future of Fashion

At Green Prophet, we’ve long tracked the rise of engineered living materials (ELMs), algae-based dyes, and circular fashion startups. Balena’s material joins this new wave of bio-innovation, where fashion is no longer just wearable—it’s regenerative.

Hot this week

Elkhorn kernals planted to restore reef diversity

The project centers on “Flonduran” corals, which are offspring of Florida elkhorn corals bred with elkhorn corals from Honduras. These new corals are being evaluated alongside Florida elkhorn corals of the same age that are outplanted side by side in natural reef habitats to assess whether the new genetic diversity can enhance coral resilience and reduce coral bleaching during Florida’s warm summers.

Signs of Shavuot: Grief, Love and Choosing Life

Shavuot is a holiday heavy with symbolism. While it marks the end of the counting of the omer, it also functions as a miniature jubilee. The fiftieth day like a tiny echo of the fifty year cycle. And in each of the seventh years during that cycle, acts of rest and liberation are performed, especially in the fiftieth year.

The turbid waste of McDonald’s

Finally, the most damning thing about McDonald's is in how incredibly boring it is even compares to their competitors. While McDonald's is ubiquitous, that ubiquity only makes their mediocrity all the more McShitty.

Baby fruit pouches ejecting microplastics into every serving

For generations, feeding a baby meant pureeing what you...

Topics

Elkhorn kernals planted to restore reef diversity

The project centers on “Flonduran” corals, which are offspring of Florida elkhorn corals bred with elkhorn corals from Honduras. These new corals are being evaluated alongside Florida elkhorn corals of the same age that are outplanted side by side in natural reef habitats to assess whether the new genetic diversity can enhance coral resilience and reduce coral bleaching during Florida’s warm summers.

Signs of Shavuot: Grief, Love and Choosing Life

Shavuot is a holiday heavy with symbolism. While it marks the end of the counting of the omer, it also functions as a miniature jubilee. The fiftieth day like a tiny echo of the fifty year cycle. And in each of the seventh years during that cycle, acts of rest and liberation are performed, especially in the fiftieth year.

The turbid waste of McDonald’s

Finally, the most damning thing about McDonald's is in how incredibly boring it is even compares to their competitors. While McDonald's is ubiquitous, that ubiquity only makes their mediocrity all the more McShitty.

Baby fruit pouches ejecting microplastics into every serving

For generations, feeding a baby meant pureeing what you...

8 Questions Families Should Ask Before Choosing Assisted Living

Few family decisions carry as much weight as choosing...
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