How to Drive Real Results with your Marketing Efforts

Your green or impact business needs to play by traditional marketing books to succeed. Here are some tips.

Sodastream, the Israeli company manufacturing devices producing soda gas beverages in reusable bottles (which sold to Pepsi Co for 3 billion last December), has been on a continuing upswing since featuring actress Scarlett Johansson to be its anti-BDS advertising queen in 2014. Since then, the company has been a rising star in Israel’s manufacturing community, as well […]

Even people who have a sustainably-minded business need to make sustainable incomes. Those who want to to start making money in the Internet often get puzzled at the initial step, as they simply do not know what to do and where to start. Affiliate marketing is good option for newbies as it offers an opportunity […]

Have you seen a green business that has attracted your attention? Something in energy, recycling, art? Are the sales promising? Well, before you make any bold step of buying it, you need to do some thorough and extensive research so that you don’t regret later when it is too late. For you to evaluate any […]

It is common for some customers to be loyal to a brand for some time and eventually decide to look for other options. They have reasons to explain their decision. Some of them prefer what your competitors have to offer. Others might think that your price increase is unacceptable. Others might feel that your products […]

Following a flurry of rumors which has caused Israeli investors to become “high” on purchasing cannabis company stock running to invest in companies like iCan exportation of medical cannabis from Israel may be nearer to reality. Following announced approval by the Israeli government cabinet, the first shipments of medical cannabis may be taking place in six to […]

It is becoming imperative for businesses in the Middle East to adopt and implement sustainable practices. But why? Well, consumers are manifesting growing interest for eco-friendly companies. They buy from brands based on their social and environmental impact. Who can blame them? We need clean air, natural resources, and, most importantly, a non-toxic environment. Environmental […]

Innovative marketing is essential if you’re an entrepreneur. You probably know that social media is a big component of an effective marketing plan. However, you might feel confused or overwhelmed by the prospect of navigating the ins and outs of these platforms, or even which ones are the most effective for reaching potential customers. Many […]

The world of cryptocurrencies is a financial jungle. It’s a dog-eat-dog world, and you constantly have to be fighting to hold your own. A lot has been said and a lot of tips given to help traders crack the esoteric bitcoin code of trading. However, there are certain practical tips that are commonly left out […]

Direct store delivery (DSD) is the method of delivering products from a distributor directly to the retail store, bypassing a retailer’s warehouse, with the brand or wholesaler managing the product from order to shelf. It could shake up a dangerous unsustainable business model (against small businesses) now with direct to consumer Internet shopping taking over […]

Mentalist Uri Geller is building a museum in the world’s most ancient port city, Jaffa. When they start digging, an ancient olive soap factory is unearthed. The impressive masbena – or soap-manufacturing factory – dates back to the nineteenth century was discovered along with several large underground chambers. “Our work on the museum required, among […]

A California woman riffed off that old saw of “turning a sow’s ear into a silk purse” when she chose to rebound from a difficult divorce by uprooting to a quiet new home near a tranquil river. She settled on a 6 acre parcel in 1983, where she often mused, “What am I thinking, single woman […]

Aren’t you sick of negative news? Does information that pushes us back into our respective corners on any topic serve any positive purpose? Bear with me on this. It explains why I like stories as promised in this headline. I’d like to learn if you feel the same.

Gambling is a pastime that has been growing with each passing year. Many people travel for hundreds of miles just to have a chance to play slots in Vegas. However, many of us do not take into consideration the environmental impacts that this can have. So with the rise of online gambling, over traditional physical […]

An ever-increasing number of people and companies are more conscious of the environment than ever. People choose the greener options, no matter if it’s food, clothing, office supplies, cars, and many other products and services. There are, in turn, other aspects to keep in mind when choosing the greener option, aspects that the average consumer […]

When you create an online store on sites like Etsy, whether it’s a green product, or fair trade. When you make products to sell them through your online website, you expect that people would come and buy your products. But, sometimes no one shows up, or if they do, they do not buy anything. The […]

There are many challenges facing new business entrepreneurs today, and one of these is being able to make their business stand out from the competition – and grow. In these times, it’s particularly difficult for start-up entrepreneurs to expand their business when they have to compete on a broader stage. So what can you do […]

Personal injuries are far more common than most people could ever imagine, especially when you are an eco-activist. It could happen due to an accident, a fight or another traumatic event. If you’ve been injured and it wasn’t your fault, there is a good chance that you’re entitled to some form of payment. If you […]

Forex trading became a massive industry due to the volatility of international currencies. One day the price for the Venezuela Petro can be up, the next day down. And the reverse. In between the foreign exchange volatility (forex volatility) there is a space to earn. That’s why historically people banked up American dollars or hid Swiss […]

Organizational skills, effective scheme, and money can make you a successful businessperson. Majority of people think that they will open shop and customer are at the doorstep. It is a hard job to take the small business to great heights. Appropriate use of time, implementation of planning and proper investment of money are keys to […]

If a tree falls in the forest, does anyone hear? Does your artificial intelligence-driven software even ponder this philosophical paradox? With so much of our world out of whack these days, I mean, you know … you are reading the news. The ice caps are melting. The North Pole is warmer than Bucharest, and famines in […]

A holiday trip to Southeast Asia introduced an American tourist to a rich culture, delectable cuisine, and spectacular architecture. It also gave her a window into a darker side of India. Others may sleepwalk past realities that – if consciously observed – would ruin a holiday buzz. Shannon Keith chose to take notice, and more […]

There are many arguments for and against carbon offsetting programmes. Some people see the wider-reaching value they offer, while others argue that the concept is flawed. And then there are others who don’t really understand how they work. And there’s truth in the for and against sides of the argument. There’s no point leaping to […]

Dubai is full of experiences to explore and take in, and one trip is far from enough to fully see what the place has to offer. Still, if you’re prepared enough, you can ensure that you at least make the most of every minute you’re there, and it’s very likely that the whole ordeal will […]

I worked at McDonalds when I was a kid. I was 14 and there was this part of the job I couldn’t really take seriously: smiling for customers. It always seemed fake or phony if I smiled because the truth is, not very many people inspire me to smile. I do have friends who smile […]