The ad was donated by the agency to support EcoOcean, a non-profit marine education organization. This company, says Weil, cares about the environment and donated the ad as part of their mission to help raise awareness about the environment in Israel.
Employing a baby turtle, the commercial hits our emotions right where it counts. And the Hebrew at the end reads: “Life Is In Your Hands.”
If you are ever thinking about donating money to an NGO in Israel, EcoOcean would be one of my top 5 pics. Here’s a story on ISRAEL21c on EcoOcean that I wrote a few years ago, explaining more about what the organization does.