Panasonic wants to green the Middle East

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Panasonic’s “eco ideas” interactive show earlier in 2010 was part of the corporation’s grand plans to promote their three-branched eco solutions.

Green electronic products and sustainable business models are the latest trends in the information and communication technology sector. Most IT and electronics manufacturers are aggressively looking at greener companies. And Panasonic hopes to become one of them.< In October 2010 Panasonic Marketing Middle East FZE (PMM) announced the ‘Eco Ideas Declaration’ for the Middle East and Africa region at GITEX, the region’s premier IT exhibition.

“With this aim, we will be developing competitive solutions and systems with smart energy gateways,” said Moto Hide Masui, corporate environmental affairs division of Panasonic Japan.

By adopting the declaration, Panasonic aims to become the No. 1 Green Innovation Company in the Electronics Industry in Middle East as part of Panasonic’s group-wide global commitment to drive eco-innovation by 2018.

To achieve this goal, the company is pursuing its Eco Ideas for Lifestyles and Business by promoting sustainable and comfortable green lifestyles, alongside aims to reduce the environmental impact of its operations. Panasonic is currently combining these environmental efforts and business growth with a vast number of initiatives and projects.

Panasonic’s Eco goals for Middle East and Africa are as follows:

  • To educate 100,000 of its customers in the next three years by celebrating Green day on the first Friday of every month at 30 of its exclusive showrooms in the Middle East. In addition, 14 showrooms across the region will be kitted out with Eco Kiosks.
  • To double sales of Superior Green Products by March 2013. Superior Green Products are those that have achieved the top environmental performance in terms of energy saving and management of chemical green products
  • Customers who enroll for Panasonic’s ‘Plus Card’ loyalty program and school children will be educated by the showroom staff and eco-booklets will also be made available. This program aims to to raise awareness on energy and water conservation.
  • A biodiversity project, titled the Lake Victoria Catchment Environmental Education Program is also being undertaken. The project is designed to empower catchment communities and schools with the knowledge, motivation and abilities for sustainable use of natural resources.
  • Scholarships for two students will be provided under the Environmental Science Bachelor Degree Program from UAE’s prestigious Abu Dhabi University. The scholarship program is aimed at encouraging local talent to take up environment studies and research in the region.
  • An ‘Eco Picture Diary Contest’ aimed at encouraging 6-12 year old children to learn more about protecting the environment has been launched by Panasonic Corporation globally and is being introduced in this region in UAE, KSA, Kuwait, Oman and Lebanon.

Panasonic, which will celebrate its 100th anniversary in 2018, is also gearing up to reduce its carbon footprint. “It is our duty to ensure a sustainable future. We pledge to reduce CO2 emissions by 15% from our facility,” said Seiji Koyanagi, Managing Director of Panasonic Marketing Middle East FZE.

Read more on green tech:
Meet Michael Kanellos from Greentech Media
Bridging Syria’s Tech Gap
The Middle East Smart Grid Conference

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