Getting kids to take their vitamins can be tough, which is why kids’ vitamins conveniently come in all kinds of fun shapes, colors, and flavors. I was a Flintstone vitamin kid myself, but I had friends who took vitamins disguised as gummy candies or toffees. But when it comes to making adult vitamins and supplements, for some reason manufacturers don’t see the need to make them fun. How about Centrum Plus vitamins shaped like the cast of Glee? Folic Acid supplements in the form of gummy worms?
LycoRed, an Israeli-based company, recently came up with an idea to get adult vegetarians to take their Omega 3 supplements. Make the supplements themselves vegetarian (and stop sourcing them from fish oil), and make them tasteless and suitable for use in baked and confectionery goods.
The company’s new line of Omega 3 supplements, called “Lyc-O-Mega 10 AL”, was launched this past month and is made from DHA algae oil – making the supplements fish and odor free.
Udi Alroy, the Vice President of Global Marketing & Sales at LycoRed, said that “it is not only the taste and quality that are important, but also the positive opinion of the European Food Safety Authority [EFSA]. We succeeded in creating unique Omega-3 formula thanks to our proprietary microencapsulation technology. It provides all the health benefits of Omega-3 that is derived from fish source, with perfect bland taste for a wide range of applications.”
In other words, LycoRed has made the “tofu” of Omega-3 supplements – the supplement will take on the flavor of whatever you add to it. A little Omega-3 blended in with your chocolate pudding? Yum.
Successful trials have already been conducted to integrate the Lyc-O-Mega 10 AL into chocolates, crackers, and bread without negatively effecting the taste profile of the end product.
Image via: terren in Virginia
Read more about Omega-3 and algae::
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