Susita, and Cash For Clunkers, Israeli style

susita cars israel camel carmel photo
Susitas sitting in a junk pile. Getting clunkers off the streets in Israel, paves the way for hybrids and electric cars. This is the Israeli-made Susita, a lemon of a car, but snack of choice for local camels.

Copying the wildly popular Cash for Clunkers program in the United States, the Israeli government has announced its own plan to get polluting gas guzzlers off the streets and cities of Israel.

While it’s not really that common to see Texas-size Cadillacs and old gas guzzling V8 engines in Israel anyway – with gas at about $2 USD a liter, and with 100% import tax, who could afford such luxuries – the plan is to get people to trade in their more polluting hunks of steel for more fuel efficient, less polluting cars.

The troubled history of the Susita, the short-lived Israeli-made car reflects the conflict between Israel’s attraction to Western technology and the Middle-Eastern corruption that often hobbles advances in the Middle East.

The first car-composting lot opened in the city of Ashdod on Friday and new sites are expected to open across the country over the coming months. The deal is that anyone with a car more than 20 years old (you must have proof) will be given NIS 3,000 (about $800 USD) in exchange.

Some NIS 100 million (about $30 million dollars) has been allocated to support the program, being sponsored by Israel’s ministries of environmental protection and infrastructure. The Hebrew reporter writing the article did say that the Israeli version of Cash for Clunkers was copied on the model developed by US President Barack Obama.

ad for susita in 3 models, a car that camels liked to eat
An ad for Susita in 3 models, a car that camels liked to eat

The American program, whose name has been changed to the rather less catchy Car Allowance Rebate System, proved enormously popular. Owners received $4,500 each for their heaps of steel. More than 700,000 new vehicles were sold as part of the program, which a number of other countries have also adopted (Mexico too, for example).

Thousands of polluting cars, which are also deemed unsafe, are expected to be taken off the roads. Perhaps to pave the way for Shai Agassi’s electric car of Better Place?

More on cars:
A DIY Electric Car
Michigan State Looks to Rev Up Battery Business With Israel
New Vehicle Tax in Israel Stiffs Hybrids

Karin Kloosterman
Karin Kloostermanhttp://www.greenprophet.com
Karin Kloosterman is an award-winning journalist, innovation strategist, and founder of Green Prophet, one of the Middle East’s pioneering sustainability platforms. She has ranked in the Top 10 of Verizon innovation competitions, participated in NASA-linked challenges, and spoken worldwide on climate, food security, and future resilience. With an IoT technology patent, features in Canada’s National Post, and leadership inside teams building next-generation agricultural and planetary systems — including Mars-farming concepts — Karin operates at the intersection of storytelling, science, and systems change. She doesn’t report on the future – she helps design it. Reach out directly to [email protected]

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