Eco-Conscious Cosmetics: Looking Good Never So Beautiful for the Planet

alicia silverstoneEco-conscious beauty company presents a beautiful new look to inspire consumers to do more than put their best face forward.

Since EcoTools’ launch in 2008, the brand has grown tremendously with new beauty products and extensions every year. Hailed as a, “favorite of celebrities, beauty editors and women around the world” including the most famous Jewish vegan, Alicia Silverstone, this eco-conscious beauty brand has recently revamped its website to bring a more fresh and functional feel to its pages, and encourage browsers to “look luscious while living beautifully.”

This international brand from Paris is also available in Kuwait and the United Arab Emirates (and we are hoping they’ll branch out into other MENA countries too!), which means that Middle East consumers can join ranks with savvy cosmetic consumers who want to, “live their best as social and independent beings.”

Their collection of cosmetic brushes and bath + body care products features innovative, natural ingredients and earth-friendly materials. The company is also committed to educating consumers on the importance of recycling and sustainability (for example, did you know it takes the average shampoo bottle 50,000 years to decompose?). And with the launch of their newly designed website, they are offering special incentives to consumers. In a continued effort to give back, EcoTools has joined with 1% For The Planet®, an alliance of businesses committed to leveraging resources to create a healthier planet.

EcoTools’ annual donation goes to both EarthShare® and Wildlife Alliance.


EarthShare is awarded 1% of sales from a majority of EcoTools products, while Wildlife Alliance receives a donation from the sales of our EcoTools by Alicia Silverstone collection. “With our love for the environment and Alicia Silverstone’s love for animals, we are so excited to continue our membership this year,” the organization explains.

EarthShare helps individuals and organizations invest in and impact public priorities such as community health and welfare; protection of our air, water and open spaces; energy conservation; wildlife preservation and more. EarthShare’s mission enables more than 400 environmental and conservation charities, some with active presence in this region, to continue their work finding solutions to the most critical environmental and sustainability issues we face as a society.

Wildlife Alliance is an international non-profit organization offering direct protection to forests and wildlife in certain regions of the world including Southeast Asia and South America. They work directly with communities and governments to improve forest management and institute good governance to comprehensively address the devastation of ecosystems and combat the illegal wildlife trade. They also empower local communities by promoting diversified agriculture, community-based ecotourism, and reforestation.


Related eco- news:

Natural Perfumer: Sensual Scents That Won’t Turn You a Pukish Shade of Green

The Toxic Touch of Beauty Products

Some Tips to Consider Before Buying Beauty Products

Tinamarie is a regular contributor to Follow her @ModernLoveMuse. She blogs at

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One thought on “Eco-Conscious Cosmetics: Looking Good Never So Beautiful for the Planet”

  1. machiaj bio says:

    Yes! Finally sokething about sapun de alep.

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