Eco-conscious beauty company presents a beautiful new look to inspire consumers to do more than put their best face forward.
Since EcoTools’ launch in 2008, the brand has grown tremendously with new beauty products and extensions every year. Hailed as a, “favorite of celebrities, beauty editors and women around the world” including the most famous Jewish vegan, Alicia Silverstone, this eco-conscious beauty brand has recently revamped its website to bring a more fresh and functional feel to its pages, and encourage browsers to “look luscious while living beautifully.”
This international brand from Paris is also available in Kuwait and the United Arab Emirates (and we are hoping they’ll branch out into other MENA countries too!), which means that Middle East consumers can join ranks with savvy cosmetic consumers who want to, “live their best as social and independent beings.”
Their collection of cosmetic brushes and bath + body care products features innovative, natural ingredients and earth-friendly materials. The company is also committed to educating consumers on the importance of recycling and sustainability (for example, did you know it takes the average shampoo bottle 50,000 years to decompose?). And with the launch of their newly designed website, they are offering special incentives to consumers. In a continued effort to give back, EcoTools has joined with 1% For The Planet®, an alliance of businesses committed to leveraging resources to create a healthier planet.
EcoTools’ annual donation goes to both EarthShare® and Wildlife Alliance.
EarthShare is awarded 1% of sales from a majority of EcoTools products, while Wildlife Alliance receives a donation from the sales of our EcoTools by Alicia Silverstone collection. “With our love for the environment and Alicia Silverstone’s love for animals, we are so excited to continue our membership this year,” the organization explains.
EarthShare helps individuals and organizations invest in and impact public priorities such as community health and welfare; protection of our air, water and open spaces; energy conservation; wildlife preservation and more. EarthShare’s mission enables more than 400 environmental and conservation charities, some with active presence in this region, to continue their work finding solutions to the most critical environmental and sustainability issues we face as a society. www.earthshare.org
Wildlife Alliance is an international non-profit organization offering direct protection to forests and wildlife in certain regions of the world including Southeast Asia and South America. They work directly with communities and governments to improve forest management and institute good governance to comprehensively address the devastation of ecosystems and combat the illegal wildlife trade. They also empower local communities by promoting diversified agriculture, community-based ecotourism, and reforestation.
Related eco- news:
Natural Perfumer: Sensual Scents That Won’t Turn You a Pukish Shade of Green
The Toxic Touch of Beauty Products
Some Tips to Consider Before Buying Beauty Products
Tinamarie is a regular contributor to Greenprophet.com. Follow her @ModernLoveMuse. She blogs at www.tinamariebernard.com.
Author: Tinamarie Bernard
Tinamarie combines her interests in two of her favorite topics – relationships and the environment – for Greenprophet.com. As our eco-sexpert, she explores ways to make our personal lives more sustainable, whether it’s between a couple, the sheets or our ears. While eco-sexuality is a new term and still unfamiliar to many, being conscious about what we use in moments of intimacy is connected to better stewardship of the planet. The idea that green is sexy and sex can be green is one she is thoroughly enjoying discovering. This married mom of two also believes we owe it to our children to teach them to love themselves, each other, and the environment for futures to come. Intimacy isn’t something we are born knowing. Neither is good stewardship of the earth. In her spare time, she muses about sacred sexuality, conscious love, intimacy, feminism and parenting as the top-rated Modern Love column for Examiner.com and several other media outlets. She composes poetry (mostly in her heart), mediates (when time allows), rides horses in the Galilee, and searches for delicious parve dessert recipes. She considers chocolate a righteous sin, and won’t give up a single pair of red shoes. You can find...
Yes! Finally sokething about sapun de alep.