Investors debate between scaling up in Riyadh or Dubai, but the UAE will be the favored Middle East investment hub along with Tel Aviv insofar that conditions are made for great for employees, entrepreneurs and startups. A good business starts from the ground-up and co-working spaces give community and credibility to those who’ve outgrown the bomb shelter or second bedroom.
Emirates NBD, a banking group in the Middle East has partnered with Dubai’s own Letswork, a leading co-working workspace provider in the region, to offer bank employees access to over 4,000 coworking desks, meeting rooms and offices across the UAE and beyond. In Canada, leading banks are telling disgruntled staff working from home since COVID, that they need to come back to the office. What if there could be a middle way to large financial hubs in city centers? Could bank employees be shuttled around to co-work offices around the country?
According to the terms of the partnership, select Emirates NBD employees will join a 12-month pilot program to experience on-demand workspaces through Letswork’s intuitive platform, with the potential for wider rollout across the bank. The collaboration follows Letswork’s participation in Emirates NBD’s National Digital Talent Incubator Program, where early conversations between the bank and startup laid the foundation for this engagement and future ones.
The UAE is investing in AI and new businesses, including banks, will need places to work.
By leveraging Letswork’s secure and flexible platform, employees can book meeting rooms, coworking spaces and private offices instantly across over 100 hubs in Dubai, and more than 25 hubs in Abu Dhabi and the Northern Emirates, and additional international locations. according to a news release.
Aligning with the bank’s focus on excellence and customer service, the collaboration allows for greater flexibility and convenience when travelling for meetings in Abu Dhabi, with easy access to high-quality working and meeting spaces. It offers a more streamlined and efficient way to book external workshops and meeting spaces across the UAE through Letswork’s intuitive platform.
Letswork’s network of coworking hubs gives employees based in the outskirts of Dubai and the Northern Emirates to work closer to home thereby reducing commuting time and improving work-life balance.
Letswork was co-founded in 2019 by Omar Al Mheiri and Hamza Khan in Dubai, UAE. They identified a gap: freelancers and startups in Dubai needing flexible, affordable workplace options without the commitment of long-term leases. From one hotel partner in Dubai they expanded into a global network. It was modeled after WeWork, a global networking and office space provider. WeWork emerged from Chapter 11 bankruptcy in May 2024 after the U.S. Bankruptcy Court approved the company’s restructuring plan, which eliminated approximately US$4 billion in debt.
Before co-working spaces were a business model, communities organized their own community-focused and shared office spaces. As interest grew, so did the concept as a scalable business opportunity.
Coworking spaces are a sustainable choice as a multitude of businesses can share many resources such as machines and physical office space and meeting rooms, desk staff, marketing, kitchens and security.
Emirates NBD (DFM: Emirates NBD) is a leading banking group in the Middle East region with a presence in 13 countries, serving over 9 million active customers. As of 30th September 2025, total assets were AED 1.139 trillion, (equivalent to approx. USD 310.1 billion). The Group has operations in the UAE, Egypt, India, Turkey, Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 797 branches and 4,526 ATMs / SDMs. Emirates NBD is the leading financial services brand in the UAE with a Brand value of USD 4.54 billion.
Emirates NBD contributes to the construction of a sustainable future as an active participant and supporter of the UAE’s main development and sustainability initiatives, including financial wellness and the inclusion of people of determination. Emirates NBD is committed to supporting the UAE’s Year of Sustainability as Principal Banking Partner of COP28 and an early supporter to the Dubai Can sustainability initiative, a city-wide initiative aimed to reduce use of single-use plastic bottled water.
