In the wake of ousting its guru-like CEO visionary Shai Agassi, rumors are circulating that Better Place Israel will be laying off staff, about half of its workforce, according to Haaretz. The plan is to cut about half of its Israeli staff, numbering somewhere between 400 to 500 people.
The article states: “After anticipated development team layoffs, dismissals are expected among the staff in charge of the network of battery changing stations. The plans for the Israeli network call for 45 stations, 38 of which have already been built.”
I think this will turn out to be interesting because most of the cars sold in Israel were to company employees. As company policy, employees were asked to purchase new cars, though some of the employees found loopholes around it. Still, imagine getting sacked and having to drive around the car that will remind you every day that you don’t have a job?
The flailing company hasn’t seem to be able to meet the aggressive roll-out expectations set by Agassi over the last five years and also seeks a cash injection of about $150 million to keep the company afloat. Meanwhile there are talks in the air that the incoming CEO Evan Thornley from Australia has plans in the works with leading car companies such as General Motors, according to various media sources. Can this important EV enabling startup be salvaged?