The modular design concept – which is sustainable as it saves the resources that would otherwise be used to create multiple objects from scratch – has been applied to all kinds of designs. It has been used to create furniture (in the form of a loop chair that can be used twelve different ways) and Daniela Bekerman’s “ze or ze” (“this or that”) shoes with adjustable heels for different looks. Yet it is rare to see designs that are doubly sustainable by being both modular and upcycled. Which is what Israeli design Studio 200404 has done in creating the store design for 24/7 Zerim-Liftan flowers and gourmet shop.
Using green plastic milk crates and wooden boxes collected from nearby businesses, the shop’s furnishings are completely repurposed and the layout can be constantly reinvented without consuming additional resources.
Aesthetically, the color of the green boxes serves as a perfect complement to the greenery of the flowers sold in the shop. Many of the wooden boxes have been painted green as well to create visual harmony.
Studio 200404 boasts that the layout of the store “can be rearranged in just a few minutes”, and that flexible do-it-yourself attitude is reflected in the practices of the shop as well. The 24/7 shop is completely self-service and customers are trusted to pay the proper amount for their goods using a credit card machine on site.
As Zerim-Liftan introduces new products, the display easily changes as well. Besides flowers, the shop also sells gourmet food items such as homemade chocolates, coffee, and hand crafted gift boxes.