Science can can implant new memories in your brain

Movies like Eternal Sunshine of the Spotless Mind show us what it’s like when painful emotional memories are erased. But can positive ones be implanted too? A new study from Israel says yes. They have done it in animals.

Evolution has helped us evolve to avoid negative experiences and seek out positive ones –– like honeycombs for a big dose of sugar or loud sounds that signal aggressive animals. But as we face a modern life we rapidly changing and industrialized food, can we save the planet by implanting a love for vegan food and a distaste for meat? Welcome to your future, in this new study:

Looking at mice, a new study at the University of Haifa has found a neural pathway in the brain that determines whether a particular taste will have positive emotional value, and therefore consumed in future encounters, or negative, and therefore avoided in future encounters.

The researchers also succeeded in using the neurons identified to erase or transplant memories that were never experienced in reality. The study was published in the Journal of Neuroscience.

“In the current study, we were able, for the first time, to cause mice to assign a negative value to an event that never took place, and accordingly, to remember a feeling that was not experienced in reality,” said PhD student Haneen Kayyal, who led the study with postdoctoral fellow Dr. Adonis Yiannakas from the University of Haifa.

Risks of designer babies real, new computer sims reveal

The researchers identified a small population of neurons (hundreds out of several millions) that determine whether the mice like or dislike a particular taste, and even succeeded in silencing or activating them, thus implanting an emotional value that was not experienced in reality.

In the current study, conducted by Professor Kobi Rosenblum the researchers sought to find the neural pathway in the brain that following learning, and assign a negative value to tastes that are inherently positive (following evolutionary processes).

Implanting a desire for just salads or veganism, all day long?

Naturally, we are born with a natural preference for certain flavors, for example, sweet or salty, and are averse to bitter taste. However, throughout life, these innate preferences can be changed by a learning process in which a bitter taste becomes attractive (for example beer) and appetitive taste becomes negative if followed by malaise.

Similarly, mice can be taught to be averse to a sweet taste by associating it with malaise. Following the coupling of sensations, the mice will avoid sweet taste. When investigating the brain activity of mice during the association of a sweet taste with abdominal pain, the researchers found neuronal activation in the insular cortex in the brain, an area involved in complex brain functions, which projects to the basolateral amygdala, which is located in the medial prefrontal cortex and is involved in the formation of emotional memories.

After identifying increased activity in these neurons when mice were studying the association between taste and emotional value, the researchers examined the necessity of this neural pathway to generate negative values ​​by silencing it, by preventing the transmission of neural information between the two brain regions during learning.

Following this manipulation, the mice did not remember the negative experience, and returned to consuming the sweet taste, despite experiencing the same association between taste and malaise. “The findings showed the importance and necessity of the neural pathway that we found, whose silencing prevented the mice from creating a memory for the experience they had been through,” the researchers said.

In the third phase, the researchers exposed another group of mice to the same sweet taste, and immediately activated the same specific nerve cell population that was activated following the consumption of this taste, without any sensory experience of malaise. Two days later, these mice also avoided consuming the sweet taste, although they did not experience any unpleasant sensations in reality.

“The experiments suggest that not only did we identify the neural pathway that underlies the generation of negative values ​​for tastes but we also artificially created such memories by activating the neural pathway that we identified. The interesting thing is that these pathways are highly similar across mammals, including humans and mice. The findings will allow us to explore in the future how a variety of psychiatric illnesses can be treated, ranging from eating disorders that have too-powerful or too-weak “emotional engravings” in response to eating experiences and to dealing with emotional traumas such as PTSD, which do not allow the emotional value of an experience to be eradicated,” Prof. Rosenblum concluded.

Karin Kloosterman
Karin Kloostermanhttp://www.greenprophet.com
Karin Kloosterman is an award-winning journalist, innovation strategist, and founder of Green Prophet, one of the Middle East’s pioneering sustainability platforms. She has ranked in the Top 10 of Verizon innovation competitions, participated in NASA-linked challenges, and spoken worldwide on climate, food security, and future resilience. With an IoT technology patent, features in Canada’s National Post, and leadership inside teams building next-generation agricultural and planetary systems — including Mars-farming concepts — Karin operates at the intersection of storytelling, science, and systems change. She doesn’t report on the future – she helps design it. Reach out directly to [email protected]

Read More

TRENDING

How to Read Your PG&E Bill After Installing a Heat Pump — and What to Expect the First Year

Electricity bill went up after your heat pump installation? Before you call the contractor, read this. A wrong rate plan, unadjusted thermostat schedule, and a missed baseline allowance are usually the culprit — not the system.

The Best of Hobart: Experiences to Have, Places to Visit, and Flavours to Try

Hobart, Tasmania’s capital, is the kind of city that makes you regret not having come sooner. Mount Wellington/kunanyi that shapes the skyline, Bruny Island's dolphins, Port Arthur's convict ruins and Salamanca's Saturday market are all close enough to fit into the same week.

How Responsible Tourism Could Help Protect the World’s Last Wild Places

From Antarctica and South Georgia to the Galápagos and Thailand, fragile destinations are finding ways to manage tourism without shutting visitors out. Visitor caps, conservation fees, biosecurity rules and controlled access can reduce environmental damage while helping fund the protection of wild places.

How Slow Travel Is Changing the Way We Explore

From trekking fees in Nepal and wildlife conservancies in Kenya to visitor limits in Patagonia and strict Arctic rules in Svalbard, responsible adventure travel can help fund conservation, protect habitats, and create sustainable income for local communities.

How Responsible Adventure Travel Can Protect the World’s Wild Places

From trekking fees in Nepal and wildlife conservancies in Kenya to visitor limits in Patagonia and strict Arctic rules in Svalbard, responsible adventure travel can help fund conservation, protect habitats, and create sustainable income for local communities.

The Essential Guide To Sustainability in Project Management

Sustainability is an approach where businesses and individuals balance the environmental, social, and economic aspects of a project such that current and future stakeholders are not overburdened with the impacts of the project in future.

Yerukim Forms a New Green Economy Where the Money is Really Green

The Yerukim members who pick up the recyclables get to keep the monetary reward, the public earns "green" bills that can be used in shops, and business owners get to be associated with environmentalism.

Choosing Riyadh over Dubai? What Investors Should Know

Saudi Arabia is deploying capital at unmatched scale to catalyze tourism and advanced industry while rewiring its power-and-water backbone. The investable frontier is widening—especially in renewables, grid storage, water efficiency/desal retrofits, and hospitality operating platforms. Prudent investors will insist on phased delivery, enforceable KPIs (energy, water, biodiversity), and RHQ/zone compliance—while pricing political-economy and reputational risks alongside growth upside.

Sell your cooking oil for biodiesel money

Want to make money on old french fry oil? Sell it.

Qatar Alternative Energy Summit Pairs Investors And Innovators

Alternative energy investors and innovators can meet n' greet in Doha, Qatar March 16 and 17.

Here’s How To Implement The Four Pillars Of Employee Engagement

If you throw a party for your work team and they are vegans, don't make it a barbecue. Know the sustainability values of your team to boost moral and retain good people.

Locals From Rishon Fight IKEA

Big Box stores are a pretty new concept in Israel, and thank God that not every Israeli city wants them in their backyard. A word from someone who has see the beautiful farmland around her hometown Newmarket, Ontario stripped and converted into vulgar strip malls of big box shops: they have no place in a healthy and sustainable town or city.

The Jewish National Fund Meets An Inconvenient Truth

According to the JNF, it has transformed thousands of acres of barren land into green forests in Israel. They state that each person emits about 23 tons of carbon per year, estimating that each tree planted can absorb one ton of carbon in its lifetime. That's a whole lot of trees you'd need to be planting. Could so many fit in Israel?

Popular Categories