Every business that wants to grow and succeed needs to perform aggressive marketing. In doing so, it can inform potential customers about its products or services while strengthening its relationship with current ones. Nowadays, there are two main types of marketing methods. They are the traditional and digital marketing. An enterprise can choose to utilize either of these types. In addition to that, there are enterprises which make use of both types combined. This is known as integrated marketing. Here is more about this and how competent enterprises are implementing this marketing method.
● What is an integrated marketing campaign?
This is a marketing effort which combines both traditional and digital media. It enables consistent, complementary communication with the target market. An integrated marketing campaign is a multi-disciplinary approach. It is also very popular. That’s because studies have revealed that 72% of all customers want to connect with their favorite firms through integrated marketing campaigns. This is because consumers normally crave variety. Many consumers watch TV and read their paper while also spending a substantial amount of time online. Hence, they respond to both traditional and digital marketing methods. Here is a deeper explanation of this type of campaign and how you can implement it for your firm.
● The components of an integrated marketing campaign
An integrated marketing campaign combines multiple marketing elements. Examples of these are direct marketing, public relations, social media, print ads, YouTube videos and TV advertisements as well. Every firm can mix up these elements of its integrated marketing campaign according to their own way. As such, this type of campaign can take multiple forms. Enterprises that are training with Imparture have discovered that the main idea behind integrated campaigns is to give multiple outcomes. For example, the goal of an integrated marketing campaign is to have x% increase in new customers and total attendance at a specific event. Many firms have implemented integrated marketing campaigns and experienced marked success. While creating an integrated marketing mix, it is important to make sure that the main focus is about internet marketing. Here is why.
● Why you need to maintain your focus on internet marketing
You’re able to reach a wider audience at a much lower cost. Thanks to the internet, you can reach millions of people around the world in seconds. You can create advertisements and post them online for pennies. After that, these ads can reach a plethora of people. In doing so, you’re able to create a global following and audience too. People spend many hours every day surfing the internet. Therefore, marketing online is a low risk, high reward type of effort.
● The internet engages with your customers interactively
Nowadays, the opportunities to interact with audiences from any part of the world are gradually increasing due to social media marketing. Furthermore, engagement is also more direct thanks to chatbots. Brands can use these methods to interact with the masses and advertise. Moreover, they can implement experimental technologies as well. A prime example of such is Virtual Reality (VR).
● You can track customer metrics
Digital marketing campaigns have one major advantage over traditional methods of marketing. You can actually track the performance of your advertisements. It is possible to track consumer data and use it to see the performance of a specific digital marketing method. This allows you to collect substantial customer data and use it to correctly improve your strategy. Traditional marketing methods had no way of accomplishing this. The ability to track client metrics gives innovative businesses a huge advantage because they can adapt to changing trends over time.
In today’s world, business is highly competitive. Therefore, it is necessary to implement the most innovative marketing methods so as to capture the attention of your target market. Traditional methods have worked well for a long time. However, the digital age is here and the internet rules. Therefore, there is a need for digital marketing methods too. Smart brands combine these methods and implement an integrated marketing campaign. In doing so, they cover the customer base that responds to traditional marketing methods as well as the more tech-savvy clients. Furthermore, they can view metrics from their integrated marketing campaign and adjust to fit changing trends in the market. Seeing as adaptation is an important skill in business, executing an integrated marketing campaign is a perfect example of adaptation in your marketing efforts. It is the marketing method of the future!