New Toilet Business 2theloo Flourishes in Tel Aviv

2TheLoo bathroom, image via 2 The Loo
Will there be less public peeing on the streets now there’s a high tech public toilet in Tel Aviv?

Haaretz reporter Roy Arad recently wrote that in all his career as a journalist he has never seen people so happy as the Israelis that have just used 2 The Loo on King George Street in Tel Aviv, a new pay-per-use bathroom offering a clean toilet and foamy soap for NIS 3 (about $1). According to one elderly customer: “You saved a life in Israel.”

The bathroom chain, based on a Dutch business, is open six days a week and serves hundreds of people each day. Free public facilities such as those in the Tel Aviv Central Bus Station, notoriously unsanitary, are now also associated in the public imagination with the rape recently committed by an African migrant in the station’s public restroom.

One can only hope that as the business continues to prosper they will invest in conservation technologies to match how limited water resources effect the Israeli public.

Unlike the Netherlands, Israel is not a country with water to spare.

::Haaretz via 2thelooIsrael

Image via 2 The Loo

 

Leigh Cuen
Leigh Cuenhttp://www.greenprophet.com
Leigh Cuen is a freelance journalist currently reporting from Israel. She has written for the Earth Island Journal, the San Francisco Public Press, the Palestinian News Network, J. weekly newspaper and the Women News Network. Follow her @La__Cuen.

Read More

2 COMMENTS
  1. Julia,

    The Central Bus Station is where the refugees, mostly all without work, loiter and hang out. It’s actually a very big political issue in Israel and no one can ignore that there is a growing concern among the locals on how to deal with the refugee problem. It is not inflammatory. It is correct. There has been a rash of refugee-related rapes and assaults in Tel Aviv, and people there are worried.

TRENDING

Dan Zaslavsky’s energy tower dream is rising again in Iran and China

The Energy Tower idea never made the leap from drawings and engineering studies to full-scale construction. But nearly two decades after most people stopped talking about it, the concept is quietly evolving in two unexpected places: China and Iran. The concept let dreamers dream and doers do - figuring out more pleasing designs and engineering.

A visit to Amirim, Israel’s first all-vegetarian village in the Galilee

Just 15 kilometers from Tzfat there is a moshav that was founded in the late 50s that was ideologically influenced by organic, vegetarian and vegan principles. My hostess at Ohn-Bar, the tzimmer where I stayed, explained that the people of Amirim were among the pioneers of Israel’s strong vegetarian movement.

Israeli Hydrogen Startup H2Pro Are Trying to Solve Clean Energy’s Hardest Problem

The company has attracted backing from major investors including Breakthrough Energy Ventures, the climate fund founded by Bill Gates, along with industrial partners such as Sumitomo, ArcelorMittal, and Temasek, a multi-billion dollar company that owns Singapore airlines. H2Pro has raised more than $100 million USD and is moving from pilot projects toward commercial-scale deployments.

Desalination experts debunk Aqua Solaire, the floating desalination barge

AI makes it easy to dream, develop, and create images of what could be world-changing ideas, until the reality sets in. A new project making the rounds is Aqua Solaire, an allged French concept for a solar-powered desalination vessel designed to bring drinking water to coastal communities facing drought, storms, and infrastructure failures.

Eco organization offices destroyed by Iran missile

Tel Aviv's eco organization, the Heschel Center, was impacted by an Iranian missile.

Locals From Rishon Fight IKEA

Big Box stores are a pretty new concept in Israel, and thank God that not every Israeli city wants them in their backyard. A word from someone who has see the beautiful farmland around her hometown Newmarket, Ontario stripped and converted into vulgar strip malls of big box shops: they have no place in a healthy and sustainable town or city.

The Jewish National Fund Meets An Inconvenient Truth

According to the JNF, it has transformed thousands of acres of barren land into green forests in Israel. They state that each person emits about 23 tons of carbon per year, estimating that each tree planted can absorb one ton of carbon in its lifetime. That's a whole lot of trees you'd need to be planting. Could so many fit in Israel?

How to quiet noise from construction in your office

Streets need to be resurfaced in New York but the humming and grinding noise is unsettling. Noise is environmental pollution. 

EarthX and a blueprint for sustainable investing

Trammell S. Crow, a Dallas-based businessman and father of four, is focusing his efforts on impact investing, and media that focuses on saving the planet through EarthX.

Mining Afghanistan’s Mineral Discoveries Similar to Avatar

Now that American forces in Afghanistan are commemorating the longest period of any war that America has been involved in, including the 1965-73 Vietnam War, the recent discoveries of large and extremely valuable mineral and metal deposits may finally bring to light a reason to continue the presence of US fighting forces in this war torn and backward country.

From Pilot Plant to Global Stage: How Aduro Clean Technologies’ 2026 Expansion Signals a Turning Point for Chemical Recycling Investors Like Yazan Al Homsi

The company's Next Generation Process (NGP) Pilot Plant in London, Ontario, has officially moved into initial operating campaigns, generating the kind of structured, repeatable data that separates laboratory promise from commercial viability.

Nobul’s Regan McGee on Shareholder Value: “Complacency Is the Silent Killer” 

Why the governance framework designed to protect shareholders so...

Should You Invest in the Private Market?

startustartup Unlike public stock exchanges, which offer daily trading, strict...

Popular Categories