Abu Yoyo: Closing the Loop in Banner Advertising

You read about it here first on Green Prophet. Now watch the vid.

Tel Aviv’s Naomi from Abu Yoyo has found an ingenious way to recycle city banner adverts. She makes bags, wallets and book covers and sells them back to media companies. Ingenious, no?

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14 thoughts on “Abu Yoyo: Closing the Loop in Banner Advertising”

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  13. FranzMuller says:

    I work in the outdoor banners design business and I have never thought that such a creative way of recycling was possible. It seems that some people have a neck for certain things. The world is based on equilibrium: I mean that someone creates banners(me) and someone else thinks of a way of reusing those(Abu).

  14. FranzMuller says:

    I work in the outdoor banners design business and I have never thought that such a creative way of recycling was possible. It seems that some people have a neck for certain things. The world is based on equilibrium: I mean that someone creates banners(me) and someone else thinks of a way of reusing those(Abu).

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