Fashion

The scent of a hidden backroom where someone rolls a cigarette with ritual precision. Tobacco leaf, tea smoke, and the holy pause between inhale and exhale. Maybe it was your dad's wine cigar in the 70s. Be transported in this scent of a time machine that can take you back and transport you into the future.

From rich tortoiseshells to smoky, translucent hues, the palette channels changing light, bark, loam, and sky—frames that feel at home on a forest walk or a weekday commute.

An architectural engineer by training, Al-Rashdan began experimenting with plant-based textiles in 2015. She learned to transform food waste—like beetroot skins, olive pulp, and onion peels—into biodegradable materials. Some are fed into a 3D printer to make handbags, coins, and jewelry; others are spun into fabrics for high-fashion dresses.

Pilsok creates sustainable, eco-friendly bags from upcycled airbags, turning automotive waste into stylish, functional accessories. Their innovative approach to recycled materials supports the circular economy, reduces landfill waste, and promotes ethical fashion for a greener future.

At Green Prophet, we’ve long tracked the rise of engineered living materials (ELMs), algae-based dyes, and circular fashion startups. Balena’s material joins this new wave of bio-innovation, where fashion is no longer just wearable—it’s regenerative.

Add a sunhat—preferably made from raffia, wheat straw, or seagrass—and a pair of upcycled shades, and you’re golden! Just like the sun intended.

When you meet someone, you are often judged and evaluated before you even strike a conversation, based on how you look and how you...

Embracing slow fashion also leads to multiple benefits beyond the consumer staying stylish while also saving storage space. These include less waste in landfills, reduced carbon emissions, and cleaner water.

What happens when high-tech materials meet heartfelt design? Colombian designer Neyla Coronel has an answer—and it comes in the form of a bra. Made using Balena.Filaflex, a flexible, bio-based and fully compostable filament co-developed by Balena and Recreus, Neyla’s creation is challenging everything we thought we knew about intimate apparel, sustainability, and the power of design to liberate the body.

In times of hardship, creativity often becomes a lifeline. The "Heroines" exhibition at the Design Museum Holon, running since March 31, 2025, delves into this theme by showcasing how women during World War II used fashion as a means of survival and expression.

Safiyaa is a London-based fashion label founded in 2011 by Daniela Karnuts, known for its commitment to sustainable luxury and modern elegance. The brand offers made-to-order gowns crafted by a single artisan, ensuring minimal waste and a personalized fit. ​

JAK is a Lisbon-based footwear brand redefining premium sneakers through high-quality craftsmanship, sustainable sourcing, and timeless design. Designed in Portugal and crafted in family-owned factories, JAK shoes embody a commitment to style, comfort, and ethical production.

For teens who love swimming, dealing with periods can be stressful. Many rely on tampons, but not all are comfortable using them, and concerns about plastic content in tampons make alternatives appealing. Period swimwear offers a safe, eco-friendly, and comfortable solution.

The fashion industry is undergoing a transformative shift towards environmental responsibility and innovation. Here are ten pioneering companies leading this change:

If you were presented with an opportunity to reduce waste, cost, and risk while simultaneously driving resilience, innovation, and competitive advantage—would you not seize it? In an era of backlash against ESG, regulatory shifts, and economic uncertainty, it has never been more critical for businesses to demonstrate clear returns on sustainability investment.