Israel took a historic step last year to ban the import and marketing of animal fur, except for Streimels used by Ultra-Orthodox Jews.
Pamela Andersen, honorary ambassador of People for the Ethical Treatment of Animals (PETA), lauded the bill and encouraged Ultra-Orthodox to consider alternatives.
Even so, following pressure from pro-fur groups, the bill was put on hold, much to the disgust of the Anti-Fur Coalition. With help from the Draftfcb+ Shimoni Finkelstein Barki ad agency, the group launched the “There’s no beauty in cruelty” campaign.
It seems that the lobbying power of both the Canadian and Danish embassies is more powerful than the former Baywatch star.
The bill was put on hold after both of those countries’ ambassadors petitioned Israel’s Minister of Environmental Protection and recent Golden Globe winner Gilad Erdan to reconsider.
According to infurmation, 50 million animals are killed each year for the fashion industry. The print campaign, which is designed to draw attention to the cruelty associated with fur clothing, depicts dolls wearing fur and animal parts strewn in the background. Although it does not evoke a visceral objection to the practice, it is nonetheless an interesting approach.
Number of animals required to make a fur coat:
- 12-15 lynx
- 10-15 wolves or coyotes
- 15-20 foxes
- 60-80 minks
- 27-30 racoons
- 10-12 beavers
- 60-100 squirrels
Israel’s minister Gilad Erdan said animals should only be killed for food or subsistence, and not to make a pretty coat.
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