Here on Green Prophet we love to hear about green design. In the world of green furniture design we’ve already covered Green Lullaby, which makes cribs, doll houses and doll cradles for kids out of recycled cardboard paper. But now there’s a new recycled cardboard furniture design company in town and they’re making furniture for everybody.
Krooom, an Israeli design company with international representation, is producing eco friendly DIY cardboard furniture for the home, office, and kid’s room. Fun cardboard furniture isn’t just for kids anymore.
With a focus on the environmental impact of their products, Krooom makes a conscious choice to use cardboard with at least 60% recycled content (which consumes less energy than producing products from virgin fibers) and to also ensure that their products are recyclable. According to Krooom’s website, precycling is just as important as recycling. Precycling is “the process of making a conscious choice to purchase or use products and services which will have a less harmful effect on the environment.”
But beyond being environmentally conscious and friendly, Krooom’s designs are beautiful. Check out their Naggie Bookcase above, or their convincing faux wooden storage trunk on the right. Other products include file cabinets, magazine racks, wine holders, and a child’s table with chairs.
Nitzan Bertele, the founder of Krooom and the company’s chief design offer, said that “the challenge we faced was to bring cardboard to a level where it can compete with similar products from plastic and wood at the mass retail level.” But once they figured that out, the sky was the limit. Bertele continued to say that “we brought in a new concept, we are penetrating all sorts of markets, and once we do that we will keep refreshing them on a seasonal basis with new designs and products.”
Krooom’s designs are also NTR – No Tools Required – and intended for easy assembly. Arriving flat and with easy instructions, a la IKEA, their products are truly intended for the widest possible market. Bringing eco design to everybody. Krooom also provides video instructions for the assembly-instruction-challenged, such as the one below:
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