A new Kaaba of commercialism in Riyadh?

New Kaaba, #TheMukaab, Mukaab, Riyadh, Saudi Arabia, cube like building, makkah, Islamic, Islam
Exterior of the 400m by 400m by 400m structure, the Makuub to be built in Riyadh by 2030.

Saudi Arabia’s Crown Prince Mohammed bin Salman has announced yet another plan for a massive structure in Saudi Arabia in the Saudi capital Riyadh. The structure called the Mukaab, and which resembles the holy kaaba in Mecca, will be the center of The New Murabba, a neighborhood being built to entice tourists to a new kind of commercial Mecca. And because, as Saudi’s on Reddit are saying, mall culture is one of the only things to do in a hot and dry city. 

Big enough to fit 20 Empire State buildings inside, consider the Mukaab a shape-shifting fantasy block where you enter realms of the multiverse, without the goggles.

New Kaaba, #TheMukaab, Mukaab, Riyadh, Saudi Arabia, cube like building, makkah, Islamic, Islam
Cut through of the Mukaab in the heart of New Murabba, Riyadh

This oil-funded plan does include green spaces as the renderings suggest and Saudi Arabia has been undergoing plans to plant 1 million mangrove trees. But instead of a multiverse, why not make your city center one of nature and trees like in Paris or New York City? Trees act as a carbon sink and can lower local temps by 5 to 10 degrees sometimes. 

According to press material  the Mukaab will serve as the focal point in the city’s new downtown, called the New Murabba and in total the land area will be about a third of the size of Manhattan, at seven square miles. The cube will “have it all” namely tourist attractions and smart hotels with 100,000 residential units and 1.4 million square metres of office space.

Below are some simulated images of how the Mukaab will look to visitors:

New Kaaba, #TheMukaab, Mukaab, Riyadh, Saudi Arabia, cube like building, makkah, Islamic, Islam New Kaaba, #TheMukaab, Mukaab, Riyadh, Saudi Arabia, cube like building, makkah, Islamic, Islam New Kaaba, #TheMukaab, Mukaab, Riyadh, Saudi Arabia, cube like building, makkah, Islamic, Islam New Kaaba, #TheMukaab, Mukaab, Riyadh, Saudi Arabia, cube like building, makkah, Islamic, Islam New Kaaba, #TheMukaab, Mukaab, Riyadh, Saudi Arabia, cube like building, makkah, Islamic, Islam

Like The Line on the Red Sea, the Mukaab promises that everything you need will be a 15-minute walk and just a 20-minute drive the airport. That part we like. But in experimental cities, even on small scale and in a more open-minded society like around Abu Dhabi, their $22 billion zero-energy city experiment known as Masdar failed.

Maybe the starchitects the Saudis have hired know something I don’t but the only way I can see humanity surviving the next 100 years is by getting out in nature, real nature, not a hologram of nature, and by getting away from building monoliths to smaller family-own farms and land. Support agri-tourism, boutique hotels run by locals. Like the Berber hotel I stayed at in Morocco. Owned by a British fellow, run by locals. 

New Kaaba, #TheMukaab, Mukaab, Riyadh, Saudi Arabia, cube like building, makkah, Islamic, Islam
Exterior of The Mukaab

New Kaaba, #TheMukaab, Mukaab, Riyadh, Saudi Arabia, cube like building, makkah, Islamic, Islam New Kaaba, #TheMukaab, Mukaab, Riyadh, Saudi Arabia, cube like building, makkah, Islamic, Islam

Maybe this is too much for the Saudis who in just a few decades have been so removed from their simpler ways of life thanks to oil wealth. 

New Kaaba, #TheMukaab, Mukaab, Riyadh, Saudi Arabia, cube like building, makkah, Islamic, Islam

Can the Saudis help the world make a breakthrough on harnessing energy from nature (free energy for all! Instead we hear of human rights violations at places like Neom on the Red Sea

Trojena, Saudi Arabia, ski resort, Neom, Asian Winter Games, Zaha Hadid, Unstudio
Trojena, a new ski resort planned for Saudi Arabia

Meanwhile, the Middle East Monitor has collected some interested quotes from Saudis and what they think of the new Riyadh. Some are against the similarity of the project to the Kaaba in Mecca, and others say that cubes are just common building shapes in Saudi Arabia – so don’t get excited.

As Saudi Arabia is fairly unaccessible to foreign journalists, we won’t know until the Saudi Prince invites us for a visit. 

 
Karin Kloosterman
Karin Kloostermanhttp://www.greenprophet.com
Karin Kloosterman is an award-winning journalist, innovation strategist, and founder of Green Prophet, one of the Middle East’s pioneering sustainability platforms. She has ranked in the Top 10 of Verizon innovation competitions, participated in NASA-linked challenges, and spoken worldwide on climate, food security, and future resilience. With an IoT technology patent, features in Canada’s National Post, and leadership inside teams building next-generation agricultural and planetary systems — including Mars-farming concepts — Karin operates at the intersection of storytelling, science, and systems change. She doesn’t report on the future – she helps design it. Reach out directly to [email protected]

Read More

TRENDING

Teen Farmerettes were Canada’s answer to Victory Gardens during wartime food shortages

It is a wake-up call to teen girls on TikTok planning their next Coachella outfit or trip to Sephora: During the Second World War, thousands of young men left family farms to enlist, but the crops still needed planting and harvesting. Ontario's government answered by recruiting high school girls, from ages 16 to 18, to spend parts of spring, summer and fall to fill in for the labor shortage. 

The Early Believers: Investors Who Backed SpaceX Long Before Its Record IPO

SpaceX’s 2026 IPO didn’t just mint billionaires—it revealed the many forms of conviction behind one of the most doubted bets in venture history.

From eco city experiment to global clean energy giant: How Masdar became the UAE’s renewable energy powerhouse

Masdar began as an ambitious eco city in the Abu Dhabi desert. Two decades later, it has become one of the world's largest renewable energy developers, financing billions of dollars in solar, wind and battery storage projects across the globe.

Is the manosphere selling a testosterone crisis? Pentagon’s new “Low T” policy sparks debate

The Pentagon's decision to introduce annual testosterone testing for U.S. military personnel over 30 has sparked debate among doctors and public health experts. Researchers warn that social media influencers are turning normal signs of ageing into a "Low T" crisis, encouraging unnecessary hormone testing and supplementation while blurring the line between evidence-based medicine and marketing.

Inside the Private Terminal Experience: The Luxury, Privacy, and Efficiency Behind Every Private Jet Flight | Hera Flight

Explore the complete private terminal experience in business aviation. Learn how FBOs provide VIP service, privacy, luxury lounges, expedited boarding, enhanced security, and seamless travel for private jet passengers.

The Essential Guide To Sustainability in Project Management

Sustainability is an approach where businesses and individuals balance the environmental, social, and economic aspects of a project such that current and future stakeholders are not overburdened with the impacts of the project in future.

Yerukim Forms a New Green Economy Where the Money is Really Green

The Yerukim members who pick up the recyclables get to keep the monetary reward, the public earns "green" bills that can be used in shops, and business owners get to be associated with environmentalism.

Choosing Riyadh over Dubai? What Investors Should Know

Saudi Arabia is deploying capital at unmatched scale to catalyze tourism and advanced industry while rewiring its power-and-water backbone. The investable frontier is widening—especially in renewables, grid storage, water efficiency/desal retrofits, and hospitality operating platforms. Prudent investors will insist on phased delivery, enforceable KPIs (energy, water, biodiversity), and RHQ/zone compliance—while pricing political-economy and reputational risks alongside growth upside.

Sell your cooking oil for biodiesel money

Want to make money on old french fry oil? Sell it.

Qatar Alternative Energy Summit Pairs Investors And Innovators

Alternative energy investors and innovators can meet n' greet in Doha, Qatar March 16 and 17.

Here’s How To Implement The Four Pillars Of Employee Engagement

If you throw a party for your work team and they are vegans, don't make it a barbecue. Know the sustainability values of your team to boost moral and retain good people.

Locals From Rishon Fight IKEA

Big Box stores are a pretty new concept in Israel, and thank God that not every Israeli city wants them in their backyard. A word from someone who has see the beautiful farmland around her hometown Newmarket, Ontario stripped and converted into vulgar strip malls of big box shops: they have no place in a healthy and sustainable town or city.

The Jewish National Fund Meets An Inconvenient Truth

According to the JNF, it has transformed thousands of acres of barren land into green forests in Israel. They state that each person emits about 23 tons of carbon per year, estimating that each tree planted can absorb one ton of carbon in its lifetime. That's a whole lot of trees you'd need to be planting. Could so many fit in Israel?

Popular Categories