البوركيني في فرنسا و أولى من قطر

oola-head-covering

بينما ما زال البوركيني يشغل بعض السلطات في فرنسا، جاء رد أمينة أحمدي و هيا الغانم معاكسا من قطر

أولى للألبسة الرياضية، هو اسم الشركة التي أنشأتاها أمينة و هيا لتوفير ما تحتاجهن النساء اللواتي يرغبن بممارسة الرياضة في الهواء الطلق، مع الحفاظ على عاداتهن التقليدية في الملبس. و جاء الإلهام للشريكتين و هما في صعود إلى قمة جبل كيليمينجارو، بعد أن أدركتا صعوبة التدريب في الخارج بملابس غير مخصصة لذلك

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بعدها قررتا أن شركتهما ستُصمم و تنتج ألبسة رياضية عملية و فضفاضة – تتكون من أقمشة تسمح للجلد بالتنفس، و مضادة للمياه و سريعة الجفاف. و طبعا، شريطة أن تكون التصاميم متماهية مع ما تسلتزمه معتقداتهما من غطاء للرأس و الجسد. و بطبيعة الحال، لم تنسيا الفتاتين إضفاء لمسة فنية على تصاميمهما

oola-head-wear-hiking-top

و إذ بأولى. فقد بدأت الشركة حملة تمويل جماعي بهدف الوصول إلى مبلغ $15,000، و نجحت في جمع أكثر من $6,000 حتى هذه اللحظة

oola-founders

أما عن رؤية أولى، فهي ببساطة تشجيع نمط حياة أكثر صحية بين أولئك اللاواتي يرغبن بممارسة الرياضة في الخارج، دون أن يتخلين عن اختياراتهن في الملبس. و تؤمن أولى بأن كل امرأة قادرة على تحقيق أهدافها التي طالما بدت بعيدة، و أنها قادرة على تحدي -بل و تخطي- الصعوبات التي قد تواجهها – ملهمة بذلك جميع أفراد المجتمع من حولها

و لعل بعض السلطات في فرنسا تتعلم

إدعموا أولى هنا

https://www.youtube.com/watch?v=bF3mu5rQq1c

Basel Ismaiel
Basel Ismaielhttp://www.greenprophet.com
Raised in Abu Dhabi, and made a living in Calgary. The lowest common denominator? Oil. Nothing against compressed corpses of the clade Dinosauria, per se, but Basel guesses that the industry might have accelerated the predictably grim Anthropocene. He consults in sustainability out of Ottawa, Canada. Basel runs marathons & hikes mountains. He plays football too. Talk to Basel at [email protected]

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