Amid news of France’s overturned ban of the full-body “burkini” swimsuit, Playboy and Women’s Running magazines featuring women in hijab for the first time the hijab is turning heads and making headlines. The hijab or face-covering for Muslim women needs to be comfortable and sport-relevant says Qatar-based founders of Oola Sportswear. They just launched an Indiegogo campaign that not only celebrates modest activewear such as comfortable head coverings and workout suites, but they bring much-needed athletic wear technology to the segment.
The Oola team launched a campaign Oola Sportswear: Activewear That’s Got You Covered on crowdfunding platform Indiegogo on Sunday morning (the start of the week in Qatar, where the team is based). With a goal of $15,000, the campaign offers elegant, functional, loose-fitting activewear and sports hijabs that finally make outdoor sports accessible to women who prefer coverage with their workout gear.
Most women’s sportswear is tight, short, low-cut, or designed in short-sleeved-only options. For women who value modesty out of personal values or religious practice — such as those of the Islamic, Orthodox Judaic, Coptic Christian, or other faiths — finding athletic wear that performs and comes in desired styles is a tiring hunt.
Good activewear, depending on the sport, is quick-drying, breathable, and/or water-repellent. Coming across attire that is made of suitable sports fabrics and enables a woman to stay covered fashionably in comfort is all too uncommon.
Experiencing this struggle themselves, Oola co-founders Haya Al Ghanim and Amina Ahmadi decided to design activewear that has all of the above. “While we were training for a Mount Kilimanjaro hike, we really wanted to train outside, but we were really struggling to find something to wear that was appropriate for training outdoors,” says co-founder Amina. “We knew at that point that we wanted to do something about it, but it was the experience of Kili itself that brought Oola to life. We made up our mind that we were going to go back home and do something about it.”
More about Oola Sportswear
Oola Sportswear is a modesty-inspired fashion brand that provides loose-fitting, contemporary activewear for women who prefer more coverage for outdoor activities. Our vision is to promote a healthy lifestyle by making outdoor sports accessible for our clients.
Oola believes that every woman possesses the strength to push boundaries, redefine limits, and overcome challenges. Equipped with the right tools, a woman can unlock her potential, achieving goals that may have seemed unreachable, enjoying experiences that seemed limited, and inspiring communities around them. Oola provides activewear that will enable women to push their fitness goals and challenge their limits. To plant a seed of empowerment is all it takes to lose one’s inhibitions. Oola is that seed.