Nobody was better poised to make Green EV Operation a success than Yosef Abramowitz, but the Better Place takeover in Israel failed because of the liquidator and Ministry of Transportation’s lack of cooperation.
Otherwise known as “Captain Sunshine,” Abramowitz had such a beautiful vision for the electric vehicle company. Instead of perpetuating a capitalist ethos that rewards exclusivity and a hoarder mentality, the Kibbutznik from Boston was poised to create a national green transportation infrastructure that would support all electric vehicles.
We wrote about the news when Abramowitz and the Association for the Advancement of Electric Transport in Israel won the bid to absorb Better Place’s assets, and we couldn’t help but feel giddy about the idealism with which the solar energy guru infused his takeover bid.
It would have been grand, and Israeli would have been a better place for it, but both the liquidator and the Ministry of Transportation made it virtually impossible for Green EV Operation to raise the cash necessary to make its montly $1 million payment to the liquidator – JTA reports.
The Ministry of Transport wouldn’t allow Abramowitz to collect 350 new Better Place cars from port until he purchased an import license, and the liquidator failed to provide a list of drivers to bill for the 10,000 or so battery swaps that took place in the short time that the Captain was in charge.
“To this day neither the cars were released nor was there a functioning database from which to bill users,” Abramowitz told JTA. “This not only killed our cash position but was the deathblow for investor confidence in our business model.”
Instead, after Sunday’s deadline for a $1 million payment came and went, Tzachi Merkur, CEO of Success Parking purchased the company for $3 million, according to JTA.
Let’s hope that this rather unglamorous new takeover isn’t the end of a spectacular dream.