Better Place Puts 100 Electric Cars on Israeli Roads

better place electric cars israel shai agassiBetter Place Renault Fluence electric cars hit the road on way to customers

After more than four years in the making, media reports and hype, visits to the Better Place Education and Test Drive Center and final delivery prices, Better Place Renault Fluence ZE electric cars are finally on their way to purchasers in Israel. In a high profile ceremony on Sunday, January 22, which we were invited to but could not make because of the rain, Better Place launched its first 100 cars sent off to customers from the Better Place Israel headquarters near Tel Aviv. The cars, all Renault Fluences that had been specially built for running exclusively on electricity were sent off in a ceremony that included Shai Agassi, Better Place USA CEO, Idan Ofer Chairman of the Board, and Moshe Kaplansky, CEO for Better Place Israel.

better place electric cars israel shai agassiLeft to right:BP Board Chairman Idan Ofer, Israel CEO Moshe Kaplansky, and Better Place founder and CEO Shai Agassi. On right, Better Place cars ready to roll.

Besides private owners, the cars were also delivered to at least two rental car companies where the cars will be available for either tourists or local people wishing to try them out in normal road conditions. One of these companies the Eldan Group signed an agreement with Better Place in December to make the cars available for either rentals or on a long term lease basis.

The entire project was merely a dream in 2005 when Shai Agassi expressed his vision that one day electric cars would be seen on the roads of both Israel and the world at large. As contrasted with other electric car companies, including General Motors with their Volt electric-hybrid model, Better Place is not only offering a total electric car but also an infrastructure to run them.

This infrastructure, which is already in place in both Denmark and Holland, consists not only of special “charging posts” to recharge the car’s lithium ion batteries, but special battery pack exchange stations that enable the car’s battery pack to be exchanged for a freshly charged one in only about 3 minutes.

One of the big concerns involving electric cars is their rather short driving range of only around 140 km between charges. This is why the infrastructure being offered by Better Place will not only provide numerous charging posts for these cars (including one at the residence for those owing or leasing one of them) but also the battery exchange stations as well.

When asked how many of these stations are now available, Moshe Kaplansky Israel Better Place CEO smiled and told reporters at the car send off event at Pi Glilot: “There are enough such stations already in place to take care of this first ‘wave’ of electric cars. This many cars going off is already proof that the change to electric cars is already here.”

The sheer newness of electric cars in places like Israel is reminiscent of when gasoline powered cars began plying the roads more than 100 years ago. The owners of these “horseless carriages” were often ridiculed by people who would say “get a horse” when the newfangled contraptions stalled on the roads.

One might wonder if people nowadays will say “get a normal car” when electric cars are stalled on the road when their battery runs out of charge. Even so, there’s no turning back to what may now be heralding the future of driving on our roads and highways.

More about Better Place and other electric cars:
Better Place EV’s Priced in Israel at $35,623 for Summer Delivery
Chevy Volts Already Rolling into dealerships
Electric Cars Are Coming; Are Israelis Ready for Them?
Maurice Test Drives the Better Place Electric Car: “Like a Dragster”
 

Maurice Picow
Maurice Picowhttps://www.greenprophet.com/
Maurice Picow grew up in Oklahoma City, U.S.A., where he received a B.S. Degree in Business Administration. Following graduation, Maurice embarked on a career as a real estate broker before making the decision to move to Israel. After arriving in Israel, he came involved in the insurance agency business and later in the moving and international relocation fields. Maurice became interested in writing news and commentary articles in the late 1990’s, and now writes feature articles for the The Jerusalem Post as well as being a regular contributor to Green Prophet. He has also written a non-fiction study on Islam, a two volume adventure novel, and is completing a romance novel about a forbidden love affair. Writing topics of particular interest for Green Prophet are those dealing with global warming and climate change, as well as clean technology - particularly electric cars.

TRENDING

Eco organization offices destroyed by Iran missile

Tel Aviv's eco organization, the Heschel Center, was impacted by an Iranian missile.

What are AWG air-water generators, and why they aren’t a golden-bullet solution (yet)

Atmospheric water generators (AWGs) sound like magic: machines that can pull drinking water out of air. The idea is mentioned in the Bible, where the elders would pray for water collected as dew on plants and the catch on turning this into a machine is in the physics. To turn invisible vapor into liquid, you must remove heat, especially the latent heat of condensation.

Jordan’s $6 Billion Aqaba–Amman Desalination Project from the Red Sea Moves Forward

In 2025, the Jordanian government signed agreements with a consortium led by Meridiam and SUEZ, alongside VINCI Construction and Orascom Construction. Under a 30-year concession agreement, the consortium will design, build, finance, operate, and maintain the system before transferring it back to the Jordanian government. The total investment is estimated at approximately $6 billion USD.

The Saudi Startup Turning Desalination’s Toxic Waste Into Its Own Disinfectant

For millennia, the Middle East's water crisis seemed an immutable fact of geography — a region defined as much by what it lacked as by what lay beneath its sands. Today, a convergence of plummeting solar costs, advancing membrane technology, and hard-won engineering expertise is rewriting that story.

Earth building with Dead Sea salt bricks

Researchers develop a brick made largely from recycled Dead Sea salt—offering a potential alternative to carbon-intensive cement.

How AI Helps SaaS Companies Reduce Repetitive Customer Support Work

SaaS products are designed for large numbers of users with different levels of experience, and also in renewable energy.

Pulling Water from the Air

Faced with water shortage in Amman, Laurie digs up...

Turning Your Energy Consultancy into an LLC: 4 Legal Steps for Founders in Texas

If you are starting a renewable energy business in Texas, learn how to start an LLC by the books.

Tracking the Impacts of a Hydroelectric Dam Along the Tigris River

For the next two months, I'll be taking a break from my usual Green Prophet posts to report on a transnational environmental issue: the Ilısu Dam currently under construction in Turkey, and the ways it will transform life along the Tigris River.

6 Payment Processors With the Fastest Onboarding for SMBs

Get your SMB up and running fast with these 6 payment processors. Compare the quickest onboarding options to start accepting customer payments without delay.

Qatar’s climate hypocrisy rides the London Underground

Qatar remains a master of doublethink—burning gas by the megaton while selling “sustainability” to a world desperate for clean air. Wake up from your slumber people.

How Quality of Hire Shapes Modern Recruitment

A 2024 survey by Deloitte found that 76% of talent leaders now consider long-term retention and workforce contribution among their most important hiring success metrics—far surpassing time-to-fill or cost-per-hire. As the expectations for new hires deepen, companies must also confront the inherent challenges in redefining and accurately measuring hiring quality.

8 Team-Building Exercises to Start the Week Off 

Team building to change the world! The best renewable energy companies are ones that function.

Related Articles

Popular Categories