
First comes love, then comes marriage, then comes the organic baby in the baby carriage. Today we would like to welcome, the guest post of Avi Yacove who has just helped give life to Baby Organic, a new online baby’s clothing store based in Israel.
Writes Avi: Baby Organic came to mind as an idea of mine at the beginning of 2007. During that time, my father, who was ill for a for over two years, entered what seemed to be the final stage of his life. At the same time, one of my sisters was pregnant with her first child – who is also my parent’s first grandchild.
During my father’s long period of being sick, I researched and read more articles and text than I ever have before, in Hebrew and in English. As I was looking everywhere for a way to help my dad, at first to stay alive, and later on to maintain a quality of life and suffer as little as possible.
During that period I learned about the differences between organic to conventional farming, of the countless dangers we all face everyday on this earth and the huge gap between what we think we know and the meaning of the things that are actually happening around us. All of this new information that I became aware of, changed who I was, and I started to “reconstruct” myself. I changed my diet, my interests, my beliefs and my goals.