Shocking statistics and a love for the environment have inspired a new campaign which highlights Islam’s Eco message in order to break the link between Islam and extremism. Inspired by Muhammed is a new campaign which showcases Muslims who have been inspired by their faith to contribute positively to society and focuses on areas such as women’s rights, social justice as well as the environment. Its message can impact the Middle East and the world.
The campaign was prompted by shocking finds from a May 2010 national poll in Britain which found that more than half the British population associated Islam with extremism (58%) and terrorism (50%). The opinion poll also discovered that just 6% of the British population believe that Islam promotes active measures to protect the environment.
Kristiane, the former MTV presenter from Germany, is one of the campaign profiles and talks about her awareness of green issues and how she’s adopted an environmentally-friendly lifestyle to suit her Islamic beliefs.
She explains: “Green living and the preservation of our resources are essential principles of Islam. ‘Don’t be wasteful, for God does not like the wasters,’ the Qur’an tells us. Prophet Muhammad reminded his companions to respect nature and use its resources moderately, not to waste water even when next to a flowing river.”
The high profile media campaign is really hoping to change people’s perceptions of Islam in the UK and includes adverts at bus stops, tube stations and even on London’s iconic black cabs. A fun and informative website www.inspiredbymuhammad.com has been launched to explain Islam’s ethical principles and includes short videos to explain Islam’s more environmentally-friendly aspects.
Following Muhammad’s “green” ethics
The prophet Muhammad’s ethic that the planet is sacred and should be cared for is highlighted as is his respect for the environment. Muhammad encouraged water conservation (see Waqf for Water), planting trees and turning forests into protected conservation areas called hima as well as limiting waste.
Other high-profile Muslims on the website also discuss how Islam has inspired animal welfare through the prophet’s example who taught that animals should be treated with the same respect as a person.
The campaign is a great way of getting the message of peace and understanding within Islam to the wider general public and also reminding Muslims of their duties towards the environment. Its affects could reverberate to the entire Middle East.
As Kristiane says, “Today we can all draw inspiration from Muhammad and try a little harder to live green, to recycle and to conserve energy. And to re-establish harmony between us and the world around us.”