Israeli Companies Winners in GE Green Innovation Marathon

Two of the five winners of the $200 million GE Ecomagination Challenge for powering the grid are companies from the Middle East – GridON and WinFlex.

This summer GE turned to the internet global hive mind by issuing an open invitation to any and all to compete for the best ideas for greening the grid, in one of the largest projects ever launched to accelerate the development of the next generation of clean-technologies via open collaboration.

Selected out of more than 4,000 entries from around the globe, each winner receives $100,000 to develop their ideas. Two of the five winners for greening the grid are from Israel, and perhaps that is appropriate. The Middle East generally is most at risk from not solving climate change. One idea would help even out the grid as more renewable energy is added, the other makes wind power cheaper.

Controlling Power Quality in Electric Grids was the winning entry from GridON Systems in Givatayim, Israel, developed in collaboration with Bar-Ilan University and Ricor Ltd. Their technology solves short-circuiting and outages from overloaded electric grids by enabling precise control over their flow and power.

Their novel new fault-current-limiter would protect the electric grid from disruptions and power outages, increasing the grid’s reliability and enabling load growth and generation expansion from alternative energy sources which are more intermittent than traditional electricity sources. Wind especially, during storms, can suddenly and unexpectedly overwhelm local grids.

Inflatable Wind Turbines the creation of Dr. Vladimir Kliatzkin with WinFlex, in Kiryat Yam, Israel also solved a wind issue: the heavy materials that are currently necessary in the large blades for catching wind to turn a turbine are not just heavy, but expensive.

By changing the shape to something like a hollow steering wheel, and making it from a hollow tube constructed of a super-lightweight flexible fabric, the inventors reduce installation costs by at least half, shortening the return on investment to three-four years, without subsidies. Watch their animation.

There were two ways to win. First, the public could vote for the best ideas, and then – regardless of “the popular vote” – a professional jury could select their favorite ideas.

This backup plan turned out to be a good one.The public turned out to have a surprisingly limited understanding of genuine innovation, and overwhelmingly backed ideas that will seem pretty tired ideas to most readers of green innovation blogs, about on the level of putting solar panels on houses. Not innovative, but merely prescriptive.

The professional jury supplied more interesting, useful, and actually novel selections, such as the two from GridOn and WinFlex.

Nevertheless, the open platform was a huge success. Nearly 4,000 ideas were generated across the open innovation platform between 70,000 entrepreneurs in more than 150 countries over several months.

The professional jury comprised an independent panel of judges including challenge advisor, Wired magazine editor Chris Anderson, GE executives and leading academics and technologists.

Videos of each of the ideas can be seen at GE’s Ecomagination site. GE got help from from four leading venture capital firms, Emerald Technology Ventures, Foundation Capital, Kleiner Perkins Caufield & Byer and RockPort Capital to conceive and implement the Challenge. Innovation ideas were sought in three categories: Renewables, Grid and Eco Homes/Eco Buildings.

Images: GE and WinFlex

::GridOn Systems
::WinFlex

::Ecoimagination

TRENDING

Should You Invest in the Private Market?

startustartup Unlike public stock exchanges, which offer daily trading, strict...

Batteries from salt? New grid projects suggest the idea is becoming real

Peak Energy makes storage batteries from salt making us one step closer to cleaner, endless energy from the wind and the sun

Eco organization offices destroyed by Iran missile

Tel Aviv's eco organization, the Heschel Center, was impacted by an Iranian missile.

What are AWG air-water generators, and why they aren’t a golden-bullet solution (yet)

Atmospheric water generators (AWGs) sound like magic: machines that can pull drinking water out of air. The idea is mentioned in the Bible, where the elders would pray for water collected as dew on plants and the catch on turning this into a machine is in the physics. To turn invisible vapor into liquid, you must remove heat, especially the latent heat of condensation.

Jordan’s $6 Billion Aqaba–Amman Desalination Project from the Red Sea Moves Forward

In 2025, the Jordanian government signed agreements with a consortium led by Meridiam and SUEZ, alongside VINCI Construction and Orascom Construction. Under a 30-year concession agreement, the consortium will design, build, finance, operate, and maintain the system before transferring it back to the Jordanian government. The total investment is estimated at approximately $6 billion USD.

Should You Invest in the Private Market?

startustartup Unlike public stock exchanges, which offer daily trading, strict...

How to build a 100-year-company

Kongō Gumi is a Japanese construction company, purportedly founded in 578 A.D., making it the world's oldest documented company. What can we learn about building sustainable businesses from them?

From Pilot Plant to Global Stage: How Aduro Clean Technologies’ 2026 Expansion Signals a Turning Point for Chemical Recycling Investors Like Yazan Al Homsi

The company's Next Generation Process (NGP) Pilot Plant in London, Ontario, has officially moved into initial operating campaigns, generating the kind of structured, repeatable data that separates laboratory promise from commercial viability.

How AI Helps SaaS Companies Reduce Repetitive Customer Support Work

SaaS products are designed for large numbers of users with different levels of experience, and also in renewable energy.

Pulling Water from the Air

Faced with water shortage in Amman, Laurie digs up...

Turning Your Energy Consultancy into an LLC: 4 Legal Steps for Founders in Texas

If you are starting a renewable energy business in Texas, learn how to start an LLC by the books.

Tracking the Impacts of a Hydroelectric Dam Along the Tigris River

For the next two months, I'll be taking a break from my usual Green Prophet posts to report on a transnational environmental issue: the Ilısu Dam currently under construction in Turkey, and the ways it will transform life along the Tigris River.

6 Payment Processors With the Fastest Onboarding for SMBs

Get your SMB up and running fast with these 6 payment processors. Compare the quickest onboarding options to start accepting customer payments without delay.

Related Articles

Popular Categories