
We were too distracted by the war with Gaza over the last few weeks to take notice that Shai Agassi from Better Place, the Israeli electric car guru, is now working on a deal with Canada. Those Canadians love their SUVs, and trucks to plow through Canadian winters, but maybe some Torontonians and yuppies that don’t drive their kids in 4x4s to school, would go for the plan.
Here’s the press release, issued January 15: Better Place today announced a partnership with the government of Ontario to help bring an electric car network to the province and create a model for the adoption of electric cars in Canada.
Ontario, which is one of North America’s largest car producing regions, seeks to transition its auto manufacturing sector for future growth from electric vehicle production while reducing greenhouse gas emissions.
“With today’s announcement, Ontario is taking a system-wide approach to retooling its economy for growth and environmental leadership,” said Shai Agassi, Founder and CEO, Better Place. “Our partnership will move Ontario toward a new era in personal transportation – from the current Car 1.0 model centered on the internal combustion engine to a Car 2.0 model of electric cars powered by renewable energy. Today’s announcement is the all-important first step in an expected electric car charging network rollout for Canada, and we look forward to working in partnership with the Ontario government on it.”
With everything going on over the past month, many of our thoughts have been turned towards the southern area of Israel and the Negev. At more than 60% of the country’s land mass, however, the Negev desert should really be part of the Israeli consciousness more often.





