Persian Leopards are hurtling towards extinction. While creating promotional mugs and Ts can raise awareness about biodiversity in general, The Iranian Cheetah Society takes on the leopard for measurable results.
High vehicle fatality rates and rubbish in the national parks is not all that threatens Iran. That country stands to lose the remaining populations of majestic Persian leopards if conservation efforts are not put in place to mitigate the various factors that threaten them.
In addition to habitat destruction, and indeed possibly because of habitat destruction, leopards that prey on livestock are killed by farmers. Like Jordan’s Gray Wolves, leopards are also hunted. According to the Persian calendar, 2010 is the Year of the Leopard, and thus as good a year as any to install various programs that will help to protect those that continue to roam Iran’s mountains.


Though the practice of establishing Himas to protect nature had previously declined, the Middle East is currently witnessing a resurgence of this ancient tradition.







Watching TV and sitting at the computer is fattening, if you eat in front of the screen. It’s time to examine our eating habits and