It reminds us a bit of the canary in a coal mine story – throw a living creature into a dangerous situation, and if it lives, forge ahead.If it dies, oh well. Rethink strategy.An Israeli company Checklight has put this concept into practice, using the luminscent bacteria found in the sea, like on the beaches […]
By now, many people have heard of the electric car grid project that Israeli entrepreneur Shai Agassi is launching with $200 million capital. Agassi plans to build a grid of charging stations in all parts of the country that would provide a free power charge to electric car batteries. The idea is to provide an […]
Ironically, for a planet that over 70% of it’s surface is covered by water, water is becoming quite a commodity. While it may be true that the black gold of 20th century is being phased out, the new liquid gold, it appears, is Blue Gold aka water. According to an article published in USA Today, […]
One of the big issues when the topic of eating healthy comes up is the problem of food coloring. Many of these colorings are actually poisons. The FDA has approved them because they are used in such small quantities that there is no apparent effect on our bodies. But color dyes are not all bad; […]
Bank Leumi has a new trick up its sleeve. It has decided to use smell marketing to get Israelis to invest more money. It is not a new concept, and one used by everyone from sleezy car salesmen to shop owners around the world. Smells play with our senses; they trigger old memories and can […]
A day out at the IKEA store in Netanya is a national pastime in Israel. While we don’t mind an outing once and a while to the superstore, we’re cautious about buying furnishings from there. Firstly for the quality issue and secondly because the business shuts out our smaller home furnishing stores in Israel.Big box […]
Energy, we all need it for practically everything we do. With global warming accelerating and fossil fuels expected to run out in decades, the hunt is on for alternative energy sources. Professor Dan Zaslavsky from the Technion in Haifa has come up with a solution – the Energy Tower – which will not only reduce […]
According to a company press release the Israeli tidal wave energy company S.D.E. began talks with Sri Lankan officials to construct and install a 200 MW power plant at an estimated cost of $130 million. If negotiations are successful, they say, the plant will be the first of its kind to produce electricity at a commercial […]