Growth hacking with CROs for impact and ecological businesses
“I am not a plastic bag”, was a growth hacking message and product that generated massive amounts of sales while creating great marketing positioning for a fashion designer, with purpose.
Business
How to Drive Real Results with your Marketing Efforts
Your green or impact business needs to play by traditional marketing books to succeed. Here are some tips.
Sodastream to build Gaza factory for “peace”
Sodastream, the Israeli company manufacturing devices producing soda gas beverages in reusable bottles (which sold to Pepsi Co for 3 billion last December), has been on a continuing upswing since featuring actress Scarlett Johansson to be its anti-BDS advertising queen in 2014. Since then, the company has been a rising star in Israel’s manufacturing community, as well […]
Eco Marketing Campaigns
very business in any area of sustainability that wants to grow and succeed needs to perform creative marketing.
4 Essential Factors to Consider When Buying a Business
Have you seen a green business that has attracted your attention? Something in energy, recycling, art? Are the sales promising? Well, before you make any bold step of buying it, you need to do some thorough and extensive research so that you don’t regret later when it is too late. For you to evaluate any […]
Israel allows medical cannabis exports (finally!!!)
Following a flurry of rumors which has caused Israeli investors to become “high” on purchasing cannabis company stock running to invest in companies like iCan exportation of medical cannabis from Israel may be nearer to reality. Following announced approval by the Israeli government cabinet, the first shipments of medical cannabis may be taking place in six to […]
How transitioning to sustainable practices can benefit your business
It is becoming imperative for businesses in the Middle East to adopt and implement sustainable practices. But why? Well, consumers are manifesting growing interest for eco-friendly companies. They buy from brands based on their social and environmental impact. Who can blame them? We need clean air, natural resources, and, most importantly, a non-toxic environment. Environmental […]
Practical Tips for Cryptocurrency Traders
The world of cryptocurrencies is a financial jungle. It’s a dog-eat-dog world, and you constantly have to be fighting to hold your own. A lot has been said and a lot of tips given to help traders crack the esoteric bitcoin code of trading. However, there are certain practical tips that are commonly left out […]
How technology helps the direct store delivery model stay relevant now and in the future
Direct store delivery (DSD) is the method of delivering products from a distributor directly to the retail store, bypassing a retailer’s warehouse, with the brand or wholesaler managing the product from order to shelf. It could shake up a dangerous unsustainable business model (against small businesses) now with direct to consumer Internet shopping taking over […]
Uri Geller predicted it: An ancient, kosher natural soap factory found in Jaffa
Mentalist Uri Geller is building a museum in the world’s most ancient port city, Jaffa. When they start digging, an ancient olive soap factory is unearthed. The impressive masbena – or soap-manufacturing factory – dates back to the nineteenth century was discovered along with several large underground chambers. “Our work on the museum required, among […]
Meet the real Catwoman and her mission to protect California’s strays
A California woman riffed off that old saw of “turning a sow’s ear into a silk purse” when she chose to rebound from a difficult divorce by uprooting to a quiet new home near a tranquil river. She settled on a 6 acre parcel in 1983, where she often mused, “What am I thinking, single woman […]
Israeli and Palestinian fashion entrepreneurs unite as a single brand
Aren’t you sick of negative news? Does information that pushes us back into our respective corners on any topic serve any positive purpose? Bear with me on this. It explains why I like stories as promised in this headline. I’d like to learn if you feel the same.
Go Beyond the Surface to Assess the Environmental Impact of Products and Services
An ever-increasing number of people and companies are more conscious of the environment than ever. People choose the greener options, no matter if it’s food, clothing, office supplies, cars, and many other products and services. There are, in turn, other aspects to keep in mind when choosing the greener option, aspects that the average consumer […]
How You Can Really Help Your Small Business Grow
There are many challenges facing new business entrepreneurs today, and one of these is being able to make their business stand out from the competition – and grow. In these times, it’s particularly difficult for start-up entrepreneurs to expand their business when they have to compete on a broader stage. So what can you do […]
Knowing When To Hire A Personal Injury Lawyer
Personal injuries are far more common than most people could ever imagine, especially when you are an eco-activist. It could happen due to an accident, a fight or another traumatic event. If you’ve been injured and it wasn’t your fault, there is a good chance that you’re entitled to some form of payment. If you […]