It is very unusual to find a dinner or breakfast table in Israel that doesn’t include a smattering of meat and/or dairy products to choose from (depending on whether or not the family keeps kosher), which is why the revelation that tens of thousands of Israelis have embraced veganism in the last year is nothing short of revolutionary. Who or what is behind this phenomenon? In short: Gary Yourofsky and “The Best Speech You Will Ever Hear.”
During a charismatic hour-long speech given at Georgia Tech in 2010, the Jewish-American animals rights activist lambasts the murder of billions of animals each year. Thanks to a group of local activists who set up Gary TV and provided Hebrew subtitles, the YouTube video has been viewed 300,000 times in Israel, leaving many who watch it unable to put another animal product in their mouth.






