You know the old saying: I can’t afford to dress so poor as I am not so rich? This looks like the take by British designer Ross Lovegrove’s when creating his parametric cardboard pavilion for Dubai Design Week.
The pavilion is to mark the debut of Deond, the design studio he co-founded with creative director Ila Colombo after moving to the United Arab Emirates.
The centerpiece of this project is their Enfold pavilion, a striking structure that captivates the eye with its 945 sheets of recycled cardboard. Each sheet has been meticulously hand-folded into trapezoidal modules that gracefully overlap, forming a stunning design around a circular timber frame meant to resemble a palm tree.
Remember when this $9 cardboard bike from Israel took over the design world by storm? Design doesn’t need to be permanent. Especially in a city and environment that is so opulent and over the top. Sometimes simple and natural is the most deluxe.
