Trojena’s $500 billion ski resort for a planet on fire

Trojena, Saudi Arabia, ski resort, Neom, Asian Winter Games, Zaha Hadid, Unstudio The world is on fire: once confident Europeans are now reeling from an energy crisis. Mortgage rates are skyrocketing, the cost of food is becoming crazy (Yemenites are starving), gas prices are crippling Canada and the US, yet somehow architects who claim to be sustainable leaders are laughing all the way to the bank.

It’s reasonable that the prince of Saudi Arabia, Mohammed bin Salman, Crown Prince and Chairman of Neom wants what he wants: endless opulence fuelled by oil money to dazzle the west with fake grandeur. The joke is that western architect firms participate in these scandals. The latest is a winter wonderland village that Saudi Arabia will build in the middle of the desert as part of Saudi Arabia’s climate nightmare city Neom

Trojena part of Vision 2030 

“Trojena will redefine mountain tourism for the world by creating a place based on the principles of ecotourism, highlighting our efforts to preserve nature and enhance the community’s quality of life, which is aligned with the goals of the Kingdom’s Vision 2030,” he said in a statement.

“It also confirms our commitment to be part of the global effort to protect the environment. Trojena will be an important addition to tourism in the region, a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity.”

Nice statements but what’s the carbon footprint of building a giant resort in the middle of a pristine desert. What kind of magical renewable energy does the prince of Saudi Arabia think will run this project? Trojena, Saudi Arabia, ski resort, Neom, Asian Winter Games, Zaha Hadid, Unstudio

Saudi Arabia won the bid to host the 2029 Asian Winter Games at what will be called its Trojena resort, designed by Zaha Hadid Architects  (Zaha Hadid passed away a number of years ago at a young 65), The Holland-based UNStudio, UK’s Aedas, German’s LAVA and Bureau Proberts from Australia.

Have any of these firms no sense to say that the Emperor of Saudi Arabia is wearing no clothes?

Distorted applications of renewable energy

These firms that talk about sustainability (and remove themselves from airport projects) like they actually care about the state of our climate, are designing the 2029 Asian Winter Games for a 50-mile skiing and outdoor activity resort that is set to be completed in 2026 as part of Neom. It will operate all year long as a ski resort in the colder months, and a wellness retreat in the warmer.

“Trojena will have a suitable infrastructure to create the winter atmosphere in the heart of the desert, to make this Winter Games an unprecedented global event,” explained Neom chief executive Nadhmi al-Nasr.

Trojena, Saudi Arabia, ski resort, Neom, Asian Winter Games, Zaha Hadid, Unstudio

The Olympic Council of Asia picked the Saudi candidacy: “The deserts and mountains of Saudi Arabia will soon be a playground for Winter sports!” the OCA said in a statement announcing its decision early this month.

The International Olympic Committee said on Wednesday it was not consulted in the decision by the Olympic Council of Asia to pick Saudi Arabia as the hosts of the 2029 Asian winter Games, reports Reuters

Foreign starchitects plan Saudi’s future

The firm Lava master-planned the resort, which will offer winter skiing, making it the first outdoor ski location in the country. 

Trojena, Saudi Arabia, ski resort, Neom, Asian Winter Games, Zaha Hadid, Unstudio
Folding village

The same firm, Lava, also designed a futuristic folded-vertical village for Trojena, see above.

Trojena, neom, artificial lake, saudi arabia

Location of Trojena, part of Neom

Geographically speaking, Trojena is located about 30 miles (or 50km) from the Red Sea coast and is close to the border of Jordan. While the majority of Saudi Arabia is a desert climate, the southwestern part where Trojena will be built is semi-arid. It will be part of a massive development project called Neom.

The exact site is to be constructed on a mountain across the sea from Mount Sinai, called Jabal al-Lawz, also known as Gebel el-Lawz, which is a mountain located in northwest Saudi Arabia, near the Jordanian border, above the Gulf of Aqaba at 8,465 feet above sea level. The name means ‘mountain of almonds’.

Trojena location, Saudi Arabia, Mount Lawz, Vision 2030, red Sea, Neom
Location in winter, uploaded by Mohammed
Trojena location, mount lawz, saudi arabia,
Location of Mount Lawz, Trojena uploaded by Mashba

The peak of Mount Lawz, consists of a light-colored, calc-alkaline granite.artificial lake, trojena, Nount laawz, mountains, ski resort, A man-made freshwater lake designed by Location of Trojena, Google Maps, artificial lake, trojena, Nount laawz, mountains, ski resortA man-made freshwater lake designed by Bureau Proberts, of Australia will need to be full of water year-round to fuel the snow machines, while Zaha Hadid Architects “came up with other elements of the design”, reported the Neom team in a press release.

Weather patterns in Trojena, Neom

weather patterns Trojena, Almond Mountain Jebel Lawz, Saudi Arabia, Neom, Gulf of Aqaba, east of Sinai Mountain
Yearly highs and lows at the proposed Trojena site on Jabal al-Lawz.From November to February, ski season in Europe, Trojena daytime temps will range between 3°C and 9°C. 

The best temperatures for making snow are between -5°C (23°F) and -25°c (-13°F). Too warm, ski resort owners report and their machines are too expensive to run. The ideal conditions are dry and cold. Only for a short window, in January, do temperatures at the proposed Trojena site, dip below 0°C.

Trojena advertises its skiing will be open December to March. Wellness season, adventure season and lake season, the rest of the year.

Snow machines’ carbon footprint

Based at the University of Colorado-Boulder, the National Snow and Ice Data Center (NSIDC) conducts studies on changing weather patterns and climate change and the effects of climate on snow and snow production in the United States.

NSIDC, software developer Julia Collins has some thoughts on snowmaking. She’s not a fan. “If the weather is too warm, it doesn’t do any good, and it has a carbon footprint,” she says.

Architecture magazines such as Dezeen continue to advertise bombastic planet-sabotaging projects as though they are revolutionary. 

Commenters on Dezeen magazine, on the other hand, offer their sobering view:

“Starchitects (and especially those who aren’t themselves, but work by borrowing the fame of somebody else) are truly miserable as they will do anything for money,” said one.

“Just save everyone some time and pump oil right onto the mountains and then light it on fire,” said another. 

“It just goes to show that money can buy anything, except taste, morals, common sense, principles, ethics etc.”

… are some of my favorites. 

 

 

 

 

Karin Kloosterman
Karin Kloostermanhttp://www.greenprophet.com
Karin Kloosterman is an award-winning journalist, innovation strategist, and founder of Green Prophet, one of the Middle East’s pioneering sustainability platforms. She has ranked in the Top 10 of Verizon innovation competitions, participated in NASA-linked challenges, and spoken worldwide on climate, food security, and future resilience. With an IoT technology patent, features in Canada’s National Post, and leadership inside teams building next-generation agricultural and planetary systems — including Mars-farming concepts — Karin operates at the intersection of storytelling, science, and systems change. She doesn’t report on the future – she helps design it. Reach out directly to [email protected]

TRENDING

What are AWG air-water generators, and why they aren’t a golden-bullet solution (yet)

Atmospheric water generators (AWGs) sound like magic: machines that can pull drinking water out of air. The idea is mentioned in the Bible, where the elders would pray for water collected as dew on plants and the catch on turning this into a machine is in the physics. To turn invisible vapor into liquid, you must remove heat, especially the latent heat of condensation.

Jordan’s $6 Billion Aqaba–Amman Desalination Project from the Red Sea Moves Forward

In 2025, the Jordanian government signed agreements with a consortium led by Meridiam and SUEZ, alongside VINCI Construction and Orascom Construction. Under a 30-year concession agreement, the consortium will design, build, finance, operate, and maintain the system before transferring it back to the Jordanian government. The total investment is estimated at approximately $6 billion USD.

Saudi Arabia cancels the Asian games at Neom’s Trojena

Neom, a bombastic collection of futuristic cities and resorts, has flopped as Saudi oil prices roll back reality. The Saudi plan of hosting the 2029 Asian games to be held at Trojena, a ski report in the desert, has been cancelled. 

Xcimer is the Denver-based startup that could put Saudi Arabia out of business

An American company can collapse OPEC if they can prove their approach to unlimited energy works.

The Saudi Startup Turning Desalination’s Toxic Waste Into Its Own Disinfectant

For millennia, the Middle East's water crisis seemed an immutable fact of geography — a region defined as much by what it lacked as by what lay beneath its sands. Today, a convergence of plummeting solar costs, advancing membrane technology, and hard-won engineering expertise is rewriting that story.

How AI Helps SaaS Companies Reduce Repetitive Customer Support Work

SaaS products are designed for large numbers of users with different levels of experience, and also in renewable energy.

Pulling Water from the Air

Faced with water shortage in Amman, Laurie digs up...

Turning Your Energy Consultancy into an LLC: 4 Legal Steps for Founders in Texas

If you are starting a renewable energy business in Texas, learn how to start an LLC by the books.

Tracking the Impacts of a Hydroelectric Dam Along the Tigris River

For the next two months, I'll be taking a break from my usual Green Prophet posts to report on a transnational environmental issue: the Ilısu Dam currently under construction in Turkey, and the ways it will transform life along the Tigris River.

6 Payment Processors With the Fastest Onboarding for SMBs

Get your SMB up and running fast with these 6 payment processors. Compare the quickest onboarding options to start accepting customer payments without delay.

Qatar’s climate hypocrisy rides the London Underground

Qatar remains a master of doublethink—burning gas by the megaton while selling “sustainability” to a world desperate for clean air. Wake up from your slumber people.

How Quality of Hire Shapes Modern Recruitment

A 2024 survey by Deloitte found that 76% of talent leaders now consider long-term retention and workforce contribution among their most important hiring success metrics—far surpassing time-to-fill or cost-per-hire. As the expectations for new hires deepen, companies must also confront the inherent challenges in redefining and accurately measuring hiring quality.

8 Team-Building Exercises to Start the Week Off 

Team building to change the world! The best renewable energy companies are ones that function.

Related Articles

Popular Categories