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How to save the turtles

ecoocean-israel photo andreas weilOur dear friend Andreas Weil from EcoOcean sent us the YouTube link of the new ad created by the agency Shalmor Avnon Amichay/Young & Rubicam.

The ad was donated by the agency to support EcoOcean, a non-profit marine education organization. This company, says Weil, cares about the environment and donated the ad as part of their mission to help raise awareness about the environment in Israel.

Employing a baby turtle, the commercial hits our emotions right where it counts. And the Hebrew at the end reads: “Life Is In Your Hands.”

Watch the commercial, visit EcoOcean. Or read about their work in marine conservation in Arabic through this link EcoOcean. Look around for Hebrew too.

If you are ever thinking about donating money to an NGO in Israel, EcoOcean would be one of my top 5 pics.

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Karin Kloosterman
Author: Karin Kloosterman

Karin Kloosterman is an award-winning journalist, innovation strategist, and founder of Green Prophet, one of the Middle East’s pioneering sustainability platforms. She has ranked in the Top 10 of Verizon innovation competitions, participated in NASA-linked challenges, and spoken worldwide on climate, food security, and future resilience. With an IoT technology patent, features in Canada’s National Post, and leadership inside teams building next-generation agricultural and planetary systems — including Mars-farming concepts — Karin operates at the intersection of storytelling, science, and systems change. She doesn’t report on the future – she helps design it. Reach out directly to [email protected]

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About Karin Kloosterman

Karin Kloosterman is an award-winning journalist, innovation strategist, and founder of Green Prophet, one of the Middle East’s pioneering sustainability platforms. She has ranked in the Top 10 of Verizon innovation competitions, participated in NASA-linked challenges, and spoken worldwide on climate, food security, and future resilience. With an IoT technology patent, features in Canada’s National Post, and leadership inside teams building next-generation agricultural and planetary systems — including Mars-farming concepts — Karin operates at the intersection of storytelling, science, and systems change. She doesn’t report on the future – she helps design it. Reach out directly to [email protected]

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