How many shades of green can a Jaffa orange be? Israeli fruit and vegetable grower and supplier Mehadrin (owned by Hadarim, a property and building group, and a succession of other parent companies) is working with British supermarket chain Tesco in a bid to mark all its Jaffa oranges with the Carbon Trust label, a carbon footprint. This label will show that 125kg of carbon per kilogram of oranges was used or created during the growing, handling and shipping of the product.
Mehadrin is so far the only Israeli food company to be working on displaying the carbon measurement of its products (see Bagir, which is carbon labeling its eco suits), and in doing so is cleverly tapping into environmental issues that are close to many British consumers’ hearts (and I speak as a sensitive British consuming expat).
And don’t just use shades for your house! With the right name-brands you too can be cool as your protect your eyes…






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