Come sun or more sun, Sabeen Ahmed intends to keep growing the Middle East’s first fair trade store.
Along with other vendors, Sabeen Ahmed set up her little eco-booth for the first time at Masdar City’s Street Fair and Organic Market last Friday. The first to introduce Fair Trade to the Middle East, she normally sells her wares at the weekend Covent Garden Market in Dubai, where she is surrounded by consumers who prefer brand names to the humble products painstakingly crafted by struggling artisans. But the Little Fair Trade Shop’s founder is so passionate about what she does that she presses on despite a flock of obstacles.
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