With no where to run, undercover cameras expose the cruelty to animals in the Israeli meat industry.

An Israel TV commercial about the Adom Adom (Red Red) meat packing company’s products seems pleasant enough.  A smiling butcher shows a well dressed matron the wonderful meat cuts being offered by this company which claims to sell “real red meat” and not meat that is loaded up with chemicals and other additives. The issue of meat additives is a concern in Israel and covered in a Green Prophet article dealing with Israeli meat being “fed with feces and pumped with toxic contaminants.” Now we go back to the commercial: At the end of it the butcher pleasantly sends the lady on her way saying “Adom Adom – Shalom Shalom” , which roughly translated means: “Thanks for buying our real red meat products”.

Real meat indeed. Although the processing of meat products at this company appears to be of fairly high standards, what happens physically to the animals brought to what is advertised as being Israel’s best meat packing company, was revealed December 6 on Channel 2 TV by the well known Kolbotek investigative program.