Once just a small company with a negligible following, SodaStream has caused a resounding splash with its recent Super Bowl advertising debut. Following up on its earlier strategy of comparing its brand to soda giants like Coca Cola and Pepsi, which waste billions of plastic bottles every month, the Israeli company made a bold move by targeting the companies on one of their biggest selling days, an American institution, the Super Bowl.
Their advertising agency Pale Dot Voyage initially featured both Coke and Pepsi products in the original advertisement, but CBS, concerned to offend their advertisers, banned it. SodaStream was forced to submit an advertisement featuring generic products instead but the impact was still clearly felt. The central message? By using their carbonated machines instead of coke or pepsi, consumers can save 15 million plastic bottles on game day alone.
If you’re looking for some light reading from the Middle East, something peppered with the region’s wit and satire, then look no farther than Abu Dhabi and Sultan Saeed al Darmaki, presently a businessman running the 
Surrounded by mountains, Turkey’s fourth largest city, Bursa, is already one of the country’s most verdant metropolises — and it’s about to get a little bit greener.
