EdenShield’s insect repellent is like nose plug for bugs

nose plug bug edenshied israel
This extract-based pesticide from a hardy Holy Land species of bush forms the basis of a new natural insect repellent.

An Israeli company EdenShield has developed a natural, non-toxic bug repellent that masks the smell of plants and flowers –– and possibly even people. It’s like putting a nose plug on bugs so they can’t smell or detect a potential host.

Founded by Yaniv Kitron, EdenShield is developing the product into a spray coating for greenhouse covers and as an extra layer of protection on the nets meant to keep out disease-carrying insects such as the kissing bug and the mosquito. EdenShield’s natural extract –– which comes from a bush that grows in Israel, the Sinai desert and Jordan –– is already being tested in Israeli greenhouses.

“These plants have evolved to survive in stressful desert environments, so the plants eventually develop compounds that help them exist and survive in these kinds of environments,” Kitron tells ISRAEL21c. “In the same species of plants found in other geographic regions you won’t find the same concentrations of these compounds as in the deserts here.”

The idea came from existing knowledge of the plants in the region, and from information based on folkloric medicine, he adds.

Unlike dangerous synthetic pesticides, this new natural extract does not kill tiny insects such as thrips, whiteflies and the tomato leaf miner. Conventional chemical pesticides that do this job not only kill the pests but also eliminate the natural predators of the pests. The result is that the pests eventually evolve to become more resistant to the pesticide and then have few natural enemies to temper the population’s growth.

edenshield organic pepper natural insect repellent
The product being applied to the anti-insect screens of an organic bell pepper greenhouse.

Kitron explains: “As far as we’ve seen, this product really falls into a niche. There isn’t anything that I know of that works in this way. Usually pesticides are aimed to kill or alter one of the stages which affect the lifecycle of the pest, but odor-masking and repellents are not very popular because products like NEEM are not so efficient in their repellent effects.”

In order to protect his business interests, the name of the bush will be kept secret. But Kitron, a medicinal herb expert who is a partner in the natural cosmetics company Herbs of Kedem, says that this particular bush has been used for centuries by Bedouin in tea as a way to counter inflammation.

Although the extract has been proven to be non-toxic, Kitron is still analyzing its chemical makeup in order to determine which molecule in the bush produces the repellent effect. He strongly suspects that the extract does not smell bad to the bug, but somehow masks the odor of the plants the pests would otherwise attack.

Humanitarian goals to fight disease

Funded with money from Israel’s Chief Scientist’s Office and the Mofet Venture Accelerator in Kiryat Arba where EdenShield is based, Kitron currently seeks $1.7 million to take his company from incubator stage to commercial product. He also seeks partners from Europe, North America and elsewhere to test the low-cost spray, which appears to be especially effective against the tiny bugs that can move through greenhouse netting.

He started focusing on greenhouse netting because it’s an obvious way to proceed without entering the complicated regulatory processes required for plant-applied chemicals, even if natural. Eventually, Kitron suspects, the extract will be refined and will be deemed strong and safe enough to spray right onto plants.

In a parallel direction, he is testing the potency of the product for a humanitarian project: If it works against thrips that attack tomatoes, why couldn’t it protect people against malaria-carrying mosquitoes or kissing bugs (Triatominae)? The kissing bug transmits chagas, a parasite that can cause organ damage and eventually death. It kills 20,000 people a year, and Forbes has called it the new AIDS of the developing world.

EdenShield is also engaged in a breeding program to grow more potent varieties of the repellent bush for commercialization in the future. A product is expected to be ready within two years.

Image of baby with butterfly from Shutterstock

Karin Kloosterman
Karin Kloostermanhttp://www.greenprophet.com
Karin Kloosterman is an award-winning journalist, innovation strategist, and founder of Green Prophet, one of the Middle East’s pioneering sustainability platforms. She has ranked in the Top 10 of Verizon innovation competitions, participated in NASA-linked challenges, and spoken worldwide on climate, food security, and future resilience. With an IoT technology patent, features in Canada’s National Post, and leadership inside teams building next-generation agricultural and planetary systems — including Mars-farming concepts — Karin operates at the intersection of storytelling, science, and systems change. She doesn’t report on the future – she helps design it. Reach out directly to [email protected]

TRENDING

Eco organization offices destroyed by Iran missile

Tel Aviv's eco organization, the Heschel Center, was impacted by an Iranian missile.

What are AWG air-water generators, and why they aren’t a golden-bullet solution (yet)

Atmospheric water generators (AWGs) sound like magic: machines that can pull drinking water out of air. The idea is mentioned in the Bible, where the elders would pray for water collected as dew on plants and the catch on turning this into a machine is in the physics. To turn invisible vapor into liquid, you must remove heat, especially the latent heat of condensation.

Jordan’s $6 Billion Aqaba–Amman Desalination Project from the Red Sea Moves Forward

In 2025, the Jordanian government signed agreements with a consortium led by Meridiam and SUEZ, alongside VINCI Construction and Orascom Construction. Under a 30-year concession agreement, the consortium will design, build, finance, operate, and maintain the system before transferring it back to the Jordanian government. The total investment is estimated at approximately $6 billion USD.

The Saudi Startup Turning Desalination’s Toxic Waste Into Its Own Disinfectant

For millennia, the Middle East's water crisis seemed an immutable fact of geography — a region defined as much by what it lacked as by what lay beneath its sands. Today, a convergence of plummeting solar costs, advancing membrane technology, and hard-won engineering expertise is rewriting that story.

Jujube, the sidr tree of medicine and magic

A magic holy sidr bath to deflect the evil eye? It needs 7 powdered sidr leaves stirred into a bucket of warm water. The hadith of the Prophet Muhammad allows to repeat healing prayers and verses from the Koran to increase the water’s potency. 5 grams, or 1 tablespoon of sidr powder equals 7 leaves.

Should You Invest in the Private Market?

startustartup Unlike public stock exchanges, which offer daily trading, strict...

How to build a 100-year-company

Kongō Gumi is a Japanese construction company, purportedly founded in 578 A.D., making it the world's oldest documented company. What can we learn about building sustainable businesses from them?

From Pilot Plant to Global Stage: How Aduro Clean Technologies’ 2026 Expansion Signals a Turning Point for Chemical Recycling Investors Like Yazan Al Homsi

The company's Next Generation Process (NGP) Pilot Plant in London, Ontario, has officially moved into initial operating campaigns, generating the kind of structured, repeatable data that separates laboratory promise from commercial viability.

How AI Helps SaaS Companies Reduce Repetitive Customer Support Work

SaaS products are designed for large numbers of users with different levels of experience, and also in renewable energy.

Pulling Water from the Air

Faced with water shortage in Amman, Laurie digs up...

Turning Your Energy Consultancy into an LLC: 4 Legal Steps for Founders in Texas

If you are starting a renewable energy business in Texas, learn how to start an LLC by the books.

Tracking the Impacts of a Hydroelectric Dam Along the Tigris River

For the next two months, I'll be taking a break from my usual Green Prophet posts to report on a transnational environmental issue: the Ilısu Dam currently under construction in Turkey, and the ways it will transform life along the Tigris River.

6 Payment Processors With the Fastest Onboarding for SMBs

Get your SMB up and running fast with these 6 payment processors. Compare the quickest onboarding options to start accepting customer payments without delay.

Related Articles

Popular Categories