Water Arc's Water Recycling Gets a Boost at Cleantech 2008

Last week, Green Prophet reported from the Cleantech 2008 expo, the annual exhibition of environmentally-friendly technologies and innovations in Israel. The talk of the town (or Airport City, at least) was the sun, following the announcement that the Israel Electric Company is going to pay families producing clean energy via solar panels. The sun’s nemesis, water, also featured heavily and Green Prophet spoke to a number of businesses working on solutions to the crisis of one of the regions most scarce resources.

“Forty per cent of household water can actually be reused,” says Ilan Katz, managing director of Water Arc, a new initiative to reduce the demand for water in urban areas. So-called “grey-water” includes waste water from showers, washing machines and bathroom sinks which can be reused for flushing toilets, which accounts for around 35% of the total water used by an average Israeli household, as well as watering plants and gardens. Katz told Green Prophet that grey water can be treated with relative ease and be reused without the odour or colour typically associated with sewage.

Katz admits that Water Arc’s grey-water recycling systems are “not economical” for private houses (retailing at NIS 15,000 for a villa), but can represent both a cost-effective and environmentally sustainable solution for larger dwellings. For instance, Katz estimates it would take four years to realised the investment of around NIS 100,000 needed to incorporate grey-water recycling into a 100-unit apartment block, saving 50 to 70 shekels per person each month.

Whilst Water Arc has just been launched, another Israeli firm, Ecosystems, has already helped 80 families in the country to recycle grey-water although they are frank that most of the take-up so far has been “people with an ideological mindset” since their their systems are currently not economical. But Katz is optimistic for the future: “We haven’t started yet, but we believe that the demand is out there.”

See also Ayala Water and Ecology

Michael Green
Michael Greenhttps://www.greenprophet.com/
Born into a family of auto mechanics and engineers in east London’s urban sprawl, Michael bucked the trend and chose a bicycle instead of a car. A relative newcomer to Jerusalem, he works as a freelance journalist writing for the Jerusalem Post and other publications. Before moving to Israel, he worked for an environmental NGO in England where he developed a healthy obsession with organic vegetables and an aversion to pesticides and GMOs. Michael’s surname is pure coincidence. Michael can be reached at michael (at) greenprophet (dot) com.

TRENDING

From Pilot Plant to Global Stage: How Aduro Clean Technologies’ 2026 Expansion Signals a Turning Point for Chemical Recycling Investors Like Yazan Al Homsi

The company's Next Generation Process (NGP) Pilot Plant in London, Ontario, has officially moved into initial operating campaigns, generating the kind of structured, repeatable data that separates laboratory promise from commercial viability.

Eco organization offices destroyed by Iran missile

Tel Aviv's eco organization, the Heschel Center, was impacted by an Iranian missile.

What are AWG air-water generators, and why they aren’t a golden-bullet solution (yet)

Atmospheric water generators (AWGs) sound like magic: machines that can pull drinking water out of air. The idea is mentioned in the Bible, where the elders would pray for water collected as dew on plants and the catch on turning this into a machine is in the physics. To turn invisible vapor into liquid, you must remove heat, especially the latent heat of condensation.

Jordan’s $6 Billion Aqaba–Amman Desalination Project from the Red Sea Moves Forward

In 2025, the Jordanian government signed agreements with a consortium led by Meridiam and SUEZ, alongside VINCI Construction and Orascom Construction. Under a 30-year concession agreement, the consortium will design, build, finance, operate, and maintain the system before transferring it back to the Jordanian government. The total investment is estimated at approximately $6 billion USD.

The Saudi Startup Turning Desalination’s Toxic Waste Into Its Own Disinfectant

For millennia, the Middle East's water crisis seemed an immutable fact of geography — a region defined as much by what it lacked as by what lay beneath its sands. Today, a convergence of plummeting solar costs, advancing membrane technology, and hard-won engineering expertise is rewriting that story.

Should You Invest in the Private Market?

startustartup Unlike public stock exchanges, which offer daily trading, strict...

How to build a 100-year-company

Kongō Gumi is a Japanese construction company, purportedly founded in 578 A.D., making it the world's oldest documented company. What can we learn about building sustainable businesses from them?

From Pilot Plant to Global Stage: How Aduro Clean Technologies’ 2026 Expansion Signals a Turning Point for Chemical Recycling Investors Like Yazan Al Homsi

The company's Next Generation Process (NGP) Pilot Plant in London, Ontario, has officially moved into initial operating campaigns, generating the kind of structured, repeatable data that separates laboratory promise from commercial viability.

How AI Helps SaaS Companies Reduce Repetitive Customer Support Work

SaaS products are designed for large numbers of users with different levels of experience, and also in renewable energy.

Pulling Water from the Air

Faced with water shortage in Amman, Laurie digs up...

Turning Your Energy Consultancy into an LLC: 4 Legal Steps for Founders in Texas

If you are starting a renewable energy business in Texas, learn how to start an LLC by the books.

Tracking the Impacts of a Hydroelectric Dam Along the Tigris River

For the next two months, I'll be taking a break from my usual Green Prophet posts to report on a transnational environmental issue: the Ilısu Dam currently under construction in Turkey, and the ways it will transform life along the Tigris River.

6 Payment Processors With the Fastest Onboarding for SMBs

Get your SMB up and running fast with these 6 payment processors. Compare the quickest onboarding options to start accepting customer payments without delay.

Related Articles

Popular Categories