International football star Hakan Çalhanoğlu and his wife Sinem are turning gameplay into real-world reforestation. In partnership with the Web3 app My Lovely Planet, the couple launched the Çalhanoğlu Forest in Kuşadası, Turkey—an area scarred by wildfires. With 10,000 saplings already planned and millions of fans invited to join through gaming, the project blends sport, tech, and ecology into a new model of climate action.
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Starting with the first 10,000 trees along Al Khobar’s southern and northern corniches, waterfront zones, and main thoroughfares, the project will expand city‑wide. It sets a foundation for integrating green infrastructure, citizen engagement, and sustainable tourism—an urban ecosystem that’s both cultivated and tracked through smart tech.
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Sustainable products must solve real challenges for stakeholders. This means developing solutions that meet consumer demand, enhance operational efficiency, and reduce environmental impact. Companies should prioritize innovative approaches that regenerate ecosystems, optimize resource use, and create value across the supply chain.
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In Cork, Ireland you can rent a Christmas tree. Every year Christian families have the same question at Christmas? Should we buy a plastic Christmas tree and pack it up in the box every year, and use it for the next 15 years, or should we buy a real tree? Real trees are expensive and […]
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I believe the Middle East and Dubai would be a perfect place for an incubator project he’s been developing, which is focused on nature based solution and restoration, as well as fit for what I call the DigiReal Multiverse.
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The kingdom announced the launch of 'Let’s Make it Green' - a plan that seeks to plant 10 million trees across the country by April 2021. But cut one down and pay a heavy price.
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Planting trees gives all of us humans a connection to something bigger than ourselves. We also know they suck up greenhouse gases, create habitat for wildlife and other plants and organisms, and simply beautify our world. To counter deforestation and climate change, there has been a trend for social innovation projects and NGOs to offer […]
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A retired teacher in Kohgiluyeh and the Boyer Ahmad Province has planted over 10,000 oak tree saplings over a two-decade period.
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Lebanon celebrated its Arbor Day on December 7. Activists, students and environmentalists gathered in open spaces to plant trees. Recent years have seen growing grassroots and government efforts to preserve Lebanon’s famed cedar forests, but there has been scant attention paid to rare juniper trees. There is currently no law to protect the vanishing Lebanese […]
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Jews around the world celebrated Tu B’Shvat last week. The holiday began as a “new year” for trees – a time when the tithing of fruits was determined. But for the past 100 years it has become known as an ecological holiday.
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