Finding win/win solutions to our environmental crises is a cornerstone of our philosophy here at Green Prophet. We know that there are days when a plastic bag just seems like a plastic bag, dammit; and you really need that gallon of milk but forgot to bring along the eco-friendly canvas tote you love to shop with, and you can’t seriously lug a gallon of milk up one of Jerusalem’s many hills without a bag of some sort. Seriously, we know.
So we love when going green is not only the right thing to do, but actually pays. That’s why we’re especially pleased that the Ministry of Tourism has announced, in advance of World Environment Day (June 5th) to implement strategies to “green” tourism.
The “win” for us: a clean environment as we relax on the beach, knowing that we are part of the solution and not the problem. The “win” for the Ministry: International studies indicate that 70% of tourists from the U.S., Australia and Britain will plonk down as much as $150 extra per week for a hotel that they know is environmentally friendly. Multiply that by millions of tourists, and the moolah really starts to add up.
So how does it work?
yes. A trendy oasis, yeah, you could call it that too. But when you’re walking on busy Allenby Street or Dizengoff – the natural environment is probably the furthest thing from your urban experience.
City Tree
I hate to admit it (especially since I’m a vegetarian and like to think of Shavuot as my holiday), but sooner or later the cheese thing is gonna get old. And not in a French, moldy blue cheese kind of way. More of in a self-induced lactose intolerance kind of way.
In a special performance, Vertigo will perform Birth of the Phoenix, their ecologically-minded dance performance about the dialogue between humans and the environment. 
Borders, though an understood concept in the modern world, are anything but natural.
