Karin attends Better Place press conference as company launches its electric car testing facility for the public, in Israel. The sun’s in her eyes as she clutches the door of the new Renault Nissan car. Or maybe she’s blinded by all the excitement?
The media gathered outside the old oil storage containers –– a remnant of the past that line highway #2 on the way from Tel Aviv to Herzylia. The news we were interested in hearing about was not about Better Place’s $350 investment earlier in January, but about the roll out of the Better Place electric education facility that invites the public to test-drive the electric car. We wanted to know when this company will make its vehicles available to the public and on what terms.
Shai Agassi, the CEO of Better Place, a man of rock star status known for propelling the idea to mainstream investors all over the world was there, as were representatives from Renault-Nissan and investor types from HSBC and other firms. I’ve never seen more black suits in one room in my life.
The Israeli press (those not wearing the black suits) were there as were reporters from the international community including CNN, NBC and Bloomberg, but the people asking the tough questions were the Israeli press like Haaretz very contrarian at times, and which wasn’t sold on the Better Place package.
Israel is still relying on coal power. How can the Better Place electric car help wean the country off oil?

IsraWinexpo 2010
