Loads of vitamin supplements, including leading American supplement company SmartyPants founded by Courtney Nicols who we interviewed for Charity:Water uses sugar as a sweetener. A new invention from gummy supplement manufacturer TopGum Industries, has created HoneyGum, a line of all-natural, honey-based functional gummies. The new product joins the company’s rapidly expanding portfolio of advanced dietary supplement gummies.
What makes this gummy unique is TopGum’s utilization of pure, high-dose liquid honey as opposed to commonly used powdered honey. Harnessing the ancient wellness benefits of pure liquid honey, HoneyGum seamlessly blends one of nature’s finest ingredients into its advanced gummy formulation technology.
The company will introduce the new line, alongside its innovative Caffeine Gummicino, IronGum, and others at SupplySide West, Mandalay Bay, Las Vegas, on Oct 30 to 31.
Honey is enjoying a revival among consumers. According to CNBC Honey is a key trending flavor in multiple food and beverage products. People everywhere including me are raising honey bees at home to access pure, local honey. Much of the honey you find in supermarkets will be adulterated: the bees fed with sugar, pesticides and the honey boiled as a form of pasteurisation. Read here about the benefits of raw honey. And here to know if your honey is real or fake.
TopGum creates nutraceuticals in these health categories:
- Honey Sleep Relaxation: Features honey (500mg) with chamomile extract, GABA, L-theanine, and valerian in a calming, lemon-chamomile flavor, designed to help promote restful sleep.
- Honey Immune: This gummy is enhanced with 500mg honey, elderberry, vitamin D (1000IU) and other vitamins in a vibrant mixed-berry flavor.
- Honey Immune Ginger: Combines ginger, propolis, and honey (500mg) in a refreshing apple flavor.
- Honey Energy: Delivers 500mg honey-infused energy via B-vitamins and caffeine in a bright tangerine flavor.
- High-Dose Honey: Offers the highest amount of honey in a single gummy, enriched with biotin for beauty-from-within, and comes in a natural, light brown hue.
You can theoretically skip the product and just make these honeys at home. Functional foods and neutraceuticals are also found in the CBD market in the US where Walmart is adding CBD to coffee products. As my old fashioned GP used to say: if you eat a healthy diet there is no need for vitamins.
But biohackers disagree and new research suggests that certain supplements such amino acids may prolong life.
Still people want promise and vitamins may be the way to help achieve mental and physical health on top of eating a balanced diet, preferably the Mediterranean Diet.
“Combining liquid honey into a stable gummy matrix in a way that hits the right texture and flavor notes is a complex process,” explains Jennifer Toomey, Head of New Product Development, US, for TopGum. “But it was important for us to showcase the benefits of honey without the unnecessary additives that can come with a dry or powdered ingredient.
“The new line of honey-based functional gummies is designed to meet the diverse needs of consumers in their active lifestyles,” asserts Eyal Shohat, CEO of TopGum. “Each HoneyGum product is carefully crafted to deliver a holistic, wellness solution in a deliciously chewy and convenient format. This new gummy series is a prime example of how TopGum can innovate a full line of products responding to consumer demands for functional supplements that can deliver a flavorful and enjoyable experience.”
The HoneyGums were created using TopGum’s technology for combining pure liquid honey with the company’s fiber-based prebiotic gummy matrix. This process leverages the natural sweetness and prebiotic benefits of fructo-oligosaccharides (FOS) with the natural goodness, signature flavor and sweetness of honey. The gummies come in a unique, hexagonal shape, as inspired by natural honeycombs, for tactile and visual appeal.
