Why We Need an Earth Architecture Revolution (VIDEO)

earth architecture, green building, green design, eco building, eco design, rammed earth, SIREWALL, construction industry

Find out what it takes to build your home and neighborhood, and then find out about the latest developments in earth architecture. Which is better? You be the judge.

Most people agree that having shelter is one of the most fundamental human needs, but for more privileged communities around the globe, a basic necessity has evolved into one of the most destructive industries on earth. Put together by the folks at SIREWALL, the video below describes in just a few crucial details exactly how the construction industry is destroying the planet: how much energy the industry uses, how many trees are sacrificed in the process, and how much waste is generated as a result. It also lists the motley of chemicals that we inadvertently store within our walls. You’ll never look at your house the same way after watching one of the most important clips to hit the architecture world.

The numbers are staggering, particularly since for over 1,000 years, we have had knowledge of a different but recently overlooked methodology that has always respected nature’s boundaries – earth architecture. And while it doesn’t behoove us to revert to past practices, we absolutely need an architectural/cultural/design revolution that can at least learn from it.

There are many excellent examples of earth architecture in the Middle East, including Hassan Fathy’s work, the Beehives of Syria, and Yemen’s gorgeous clay castles. But SIREWALL has perfected a rammed earth system that is exceptionally more sturdy, energy efficient, and easy to use than any other material on the market.

Better still: none of the Volatile Organic Compounds are present in these homes and offices, nor any other cancer-causing chemicals, and they are beautiful.

Although this company is not based in the Middle East, SIREWALL offers an extensive body of useful information on their website, as well as courses. Also included are galleries depicting numerous residential and commercial projects that meet the highest architectural and environmental standards.

Anyone who is interested in sustainable architecture will benefit from visiting SIREWALL, and once you’ve finished reading their statistics, all of the absurd, irresponsible building projects taking place in our region will drive you so nuts, you’ll want to do something about it.

:: WAN

Tafline Laylin
Tafline Laylinhttp://www.greenprophet.com
As a tour leader who led “eco-friendly” camping trips throughout North America, Tafline soon realized that she was instead leaving behind a trail of gas fumes, plastic bottles and Pringles. In fact, wherever she traveled – whether it was Viet Nam or South Africa or England – it became clear how inefficiently the mandate to re-think our consumer culture is reaching the general public. Born in Iran, raised in South Africa and the United States, she currently splits her time between Africa and the Middle East. Tafline can be reached at tafline (at) greenprophet (dot) com.
1 COMMENT
  1. You are using sensationalist garbage to promote your product. If it’s so environmentally friendly, you don’t have to make outrageous claims about something you obviously know little about. Anyone who states that Forestry is one of the most destructive industry on earth is either totally misguided or out of touch with reality. In responsible Forestry environments, more trees are grown than were cut in the first place, carbon is sequestered in wood frame buildings, and younger trees take more co2 out of the atmosphere…I could go on. You should be comparing growing trees back to clear cutting the land and covering it with houses. Then we will see who does more destruction.

    If you continue to use this kind of negative marketing, it will hurt your business because there are many people who know better.

    I don’t doubt you have a good product but I just can’t abide irresponsible comments like that- you do a disservice to those that strive for a better Environment within

LEAVE A REPLY

Please enter your comment!
Please enter your name here

TRENDING

How you create green steel on a blockchain

The thing about raw materials is that once they are melted down, you can't prove the source of the material. Same is true with gold, cucumbers and even forged products that look the same as the real thing. When it comes to steel, and how we produce it, it has a massive carbon problem. What's happening in Japan right now could change how we think about heavy industry and climate action.

Iraqi Zaha Hadid’s legacy reinvented in Saudi Arabia’s clay-rooted museum?

She was the first woman and first Muslim to win a Pritzker Prize and was notorious for blowing through budgets, with no concern for environmental issues. Her clients did not find this problematic. Has the Zaha Hadad brand become penitent in its latest project?

BIG Palliative Care: Denmark’s Nature and Spirituality in Dignified End-of-Life Care

Bjarke Ingels Group has won the competition to design the new Sankt Lukas Hospice and Lukashuset, a 8,500 m² palliative care center envisioned as a village nestled within nature. Building on the legacy of the Sankt Lukas Foundation, established in the 1930s, this project will significantly expand Denmark's palliative care capacity, tripling its current facilities to serve approximately 2,100 patients each year.

Nubian mud architecture is ancient wisdom from Egyptian ancients alive today

A hallmark of Nubian construction is the Nubian vault, a technique for creating arched roofs without the need for timber or modern scaffolding. This gravity-based, pressure-stabilized structure was not only resource-efficient but also incredibly durable.

Leveraging Social Media to Showcase Your Building’s Sustainability

In today’s digital world you need essential online tools for sharing your building’s sustainability journey. With strategic content planning, you can showcase your commitment to the environment, involve your tenants, and inspire others to join the movement.

Qatar’s climate hypocrisy rides the London Underground

Qatar remains a master of doublethink—burning gas by the megaton while selling “sustainability” to a world desperate for clean air. Wake up from your slumber people.

How Quality of Hire Shapes Modern Recruitment

A 2024 survey by Deloitte found that 76% of talent leaders now consider long-term retention and workforce contribution among their most important hiring success metrics—far surpassing time-to-fill or cost-per-hire. As the expectations for new hires deepen, companies must also confront the inherent challenges in redefining and accurately measuring hiring quality.

8 Team-Building Exercises to Start the Week Off 

Team building to change the world! The best renewable energy companies are ones that function.

Thank you, LinkedIn — and what your Jobs on the Rise report means for sustainable careers

While “green jobs” aren’t always labeled as such, many of the fastest-growing roles are directly enabling the energy transition, climate resilience, and lower-carbon systems: Number one on their list is Artificial Intelligence engineers. But what does that mean? Vibe coding Claude? 

Somali pirates steal oil tankers

The pirates often stage their heists out of Somalia, a lawless country, with a weak central government that is grappling with a violent Islamist insurgency. Using speedboats that swarm the targets, the machine-gun-toting pirates take control of merchant ships and then hold the vessels, crew and cargo for ransom.

Leopoldo Alejandro Betancourt López Turned Ocean Plastic Into Profitable Sunglasses

Few fashion accessories carry the environmental burden of sunglasses. Most frames are constructed from petroleum-based plastics and acrylic polymers that linger in landfills for centuries, shedding microplastics into soil and waterways long after they've been discarded. Leopoldo Alejandro Betancourt López, president of the Spanish eyewear brand Hawkers, saw this problem differently than most industry executives.

Why Dr. Tony Jacob Sees Texas Business Egos as Warning Signs

Everything's bigger in Texas. Except business egos.  Dr. Tony Jacob figured...

Israel and America Sign Renewable Energy Cooperation Deal

Other announcements made at the conference include the Timna Renewable Energy Park, which will be a center for R&D, and the AORA Solar Thermal Module at Kibbutz Samar, the world's first commercial hybrid solar gas-turbine power plant that is already nearing completion. Solel Solar Systems announced it was beginning construction of a 50 MW solar field in Lebrija, Spain, and Brightsource Energy made a pre-conference announcement that it had inked the world's largest solar deal to date with Southern California Edison (SCE).

Related Articles

Popular Categories