A design label that produces men’s and women’s clothing, shoes, accessories and housewares, PopLove describes its mission as “creating fabulous products with minimal harm to the surrounding world.”
Its founders, Andrea Hughes and Shai Wallach, both observed the wastefulness of the fashion industry firsthand when they were working in retail and decided something had to be done.
“The modern fashion market has become an extremely wasteful industry, with hundreds of millions of garments tossed away each season,” PopLove says.
So what did they do? They constructed a fashion line based on the use of recycled materials. Have no fear of boring earth tones and extreme new-agey designs, though.
PopLove is based on the “idea that style shouldn’t be sacrificed to sustainability.”
PopLove Designs is based in Tel Aviv, and all of the materials used are locally sourced and produced (which helps minimize the carbon emissions associated with transportation).
Recycled materials were originally sourced from a charity organization, thereby helping both the environment and the needy.
These hand selected materials then provided the perfect foundation for the duo’s designs. Existing materials are recycled and transformed into one of a kind unique designs with a handmade touch – usually in the form of screen-printing, dying, painting, and decorative finishings (such as with studs, crystals and more).
Are the images above and to the right of this season’s collection making you curious? Wondering where can you get your hands on some PopLove clothing? If you live in the Tel Aviv area, check PopLove’s website for the list of shops that markets their designs. And if you live anywhere else in the world, check out PopLove’s Etsy store.
Read more about sustainable fashion:
H&M Israel Brings Sustainable Fashion to the (Overwhelming) Masses
Lebanese Designer Ziad Ghanem Creates Recycled Couture
Bagir’s Reycled Plastic Bottle Suit Gives New Meaning to Euro-Trash