dubai-man-sustainable-fashion-week-greenprophet.png

Arab men get a fashion week in Dubai

The Dubai-based Arab Fashion Council has pioneered the first men’s fashion week in the Middle East. But will it be eco?  Presented by Arab Fashion Week in partnership with Facebook, Arab Fashion Week- Men’s will run from January 28 to 30. Thereafter, it will take place twice a year each January and June in line […]

morf-shirt.jpg

Morf shirt transforms to 24 shirts in one!

There’s a movie called 27 Dresses about a woman who finds love and finally gets to wear a wedding dress after serving as a bridesmaid, 27 times. You might think that “24 shirts” refers to a similar movie about a 24-time groomsman – but not so. It actually describes a recent fashion innovation by Israeli […]

ar-wear-rape-undies.jpg

AR Wear’s Anti Rape Underpants (VIDEO)

Rape and sexual assaults on women is just as much a problem in the Middle East as it is in the west, although the “flavor” of assault differs somewhat. Think of Lara Logan, the US journalist assaulted by numerous men while reporting from the streets of Cairo. But with AR Wear, new anti-cut, anti-rape undies, […]

HM.jpg

H&M to Launch the First Global Clothes Recycling Venture

Swedish retail company H&M recently announced an upcoming clothes recycling venture, starting in February 2013. The fashion recycling campaign will span 48 nations, including the company’s Israeli franchises. This will make H&M the first chain to execute a global textile-recycling venture. H&M is expected to choose two of its Israeli branches to lead the pilot program.

Zara-Commits-to-Detox.jpg

Zara Gives in to Greenpeace and Public Pressure

Greenpeace tapped into some serious people power with their recent “Detox” campaign and the world’s largest fast fashion retailer had no choice but to give in. After nine days of intense public pressure led by the environmental activist group, fashion giant Zara has agreed to phase out the use of toxic chemicals in its supply […]

zaken-bacteria-ecocouture.jpg

Clothing Laced With Live Bacteria is Weirdly Cool

Sarine Zaken is the world’s first designer to incorporate living bacteria into clothing and jewelry that people can actually wear! A third year student at Shenkar College of Engineering and Design, the young Israeli fantasized about incorporating something alive into her final project. While that may seem a bit creepy at first, a chance encounter led her to […]

dirtball-eco-clothing-DGrade.jpg

DGrade’s Hipster Trash Clothing is Made Cheap in China

Determined to make a positive environmental contribution, the UK-based clothing manufacturer DGrade perfected a method that converts recycled plastic into yarn. They use 20% less water, 50% less energy, and produce 55% less carbon emissions than the cotton manufacturing process requires, and they have recently opened a branch in the Dubai mall. (As of 2022 it […]

pine-needle-shoes-hadas-ilani-1.jpg

Hadas Ilani Makes Elven Shoes out of Pine Needles

Israeli designer Hadas Ilani makes unique shoes out of pine needles!  We absolutely love these awesome elven shoes called Needle and Thread by Bezalel Academy of Arts and Design student Hadas Ilani. Displayed at Ventura Lambrate during Milan Design Week 2012 as part of the academy’s “Design Bonanza” installation, the shoes are made out of locally-sourced […]