Pee in the shower, save the environment

A new student campaign at a British university is urging people everywhere to “take the piss out of water shortages” by peeing in the shower. You heard right. The practice is pitched as a time-saving tool with a significant environmental payoff – each time you indulge in this guilty pleasure you stand to save up […]


Aqua Billboard Milks the Sky for Drinking Water

Take some guys interested in cutting edge technology and add a dash of old-fashioned capitalism and sometimes amazing alchemy results: That teamwork just happened in Lima, where collaboration between Peru’s University of Engineering and Technology and advertising agency Mayo DraftFCB resulted in the world’s first billboard that converts air into drinking water. The brilliant billboard […]