5 Tips for Cleantech Companies to use PR to Gain Credibility in the Marketplace

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Yes, even small cleantech startups with no consumer focus should work on building a brand. A small solar panel outfit can benefit years down the road from a home buyer asking for their specific solar panels. If it worked with Anderson Windows and Intel inside computers, it can work with wind turbines, lithium-ion car batteries or solar panels.

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Yediot Acharonot: Beer Sheva is Rebranding Itself

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As mentioned earlier this week on Green Prophet, Beer Sheva’s new mayor Rubik Danilovich has big plans for this city of 200,000 on the northern edge of Israel’s Negev desert. He hopes to rebrand Beer Sheva through hiring a major architect to introduce common planning language, street furniture and greenery. (Above: One of Beer Sheva’s trademark […]

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Israel Environment Show Broadcast in Israel

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A new television series, “Sovev Israel” (translated as both Around Israel and Israel Environment), was launched on March 22, 2009 in Israel. The series was produced by Israel Educational Television in cooperation with the Geography Instruction Inspectorate in the Ministry of Education and with the assistance of numerous organizations, including the Ministry of Environmental Protection, […]

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Is the Israeli Media Going Green?

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As Green Prophet nears its first birthday, we’re are pleased to have brought you hundreds of stories about environmental issues and activism in Israel and the Middle East over the last 12 months. We’re glad to be playing our part in the mushrooming of environmental awareness in the region. According to data from Yifat Media […]

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