How do changemakers form bold ideas, and turn them into a massive project like a major documentary film? Today we talk with Courtney Nichols, producer of the new film Blood For Water, on how she came from the world of business to take on the global problem of water politics head on. She’s planning on turning the film into An Inconvenient Truth, about water.
And the film, we’ll read, talks about the implications for people living in the Middle East.
So here she is: Courtney Nichols, a 38-year-old NYC resident, and founder/CEO of CampaignWater Inc.:
How did you transition from the world of business, to as you say “make a real impact?” in the world of water. Was it a dream in the middle of the night, an aching sensation, or just something you were leaning towards? It was a slow creep really. I quit my job after four years because i wanted to find a way to use my skills at launching businesses to doing something more connected to “doing good” but I also just needed a break!
About a year ago, I sat around a table with some folks and heard them talking about the water crisis. Now, I consider myself a relatively engaged person, maybe not the MOST informed, but certainly caring and connected to the world around me and yet I have never heard this talked about.
I thought, How is this possible? What came to me as this NGO talked about its goals for fundraising was this: what you basically have is a branding problem.
This issue needs to be “marketed” to a mass audience so people understand that water, in fact, is at the root of or related to many of the problems they hear about: disease, conflict, environmental degradation and food shortages as well as lack of education (mostly women and children). I began to volunteer my time advising two fantastic organizations: Charity:Water and Blue Planet Run both with strategy advice/connections and fundraising.
About 6 months later at a dinner I was hosting just to start reaching out to friends, influencers etc. to get people talking about water, a friend told a story having just returned from Sudan (south) about seeing men with guns fighting over access to a well.
He was there to research the subject of his book (Stefan Templeton subject of biography by David Matthews, to be published by penguin in 2010) who works as a humanitarian mercenary of sorts and is dedicated to this issue of water as a source of conflict. As he was talking, I thought, that’s it, let’s make the Inconvenient Truth about water!